This spot takes us to the competitive roots of NBA superstar Derrick Rose, starting on the street's cocrete courts and driven by a score from Squeak E. Clean Productions for Wieden+Kennedy.
Credits
Music/Sound: Squeak E. Clean Productions, Los Angeles Carol Dunn, executive producer; Chris Shaw, sr. producer; Justin Hori, creative director/composer. Lime Studios, Santa Monica, Calif. Loren Silber, sound designer. Audio Post: Lime Studios, Santa Monica, Calif. Loren Silber, mixer; Jessica Locke, producer. Agency: Wieden+Kennedy, Portland, Ore. Production: Smuggler, bicoastal/international Jaron Albertin, director
ScreenWork Categories:Commercial
Screenwork Type:Top Ten Chart
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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