A rain and hailstorm causes an elderly man to hearken back to his service during World War II. The sound of hail pelting a metal roof reminds him of gunfire in battle. We then get various glimpses into his past–one which his grandchildren and other relatives have no idea of.
The message dovetails with that of sponsor Post Bellum, a national history archive in Prague which is looking to uncover and preserve the stories of veterans while they're still around.
BANG Music scored the piece which was directed by Marek Partys of Bistro Films, Prague, for Y&R, Prague.
CreditsMusic/Sound: BANG, Prague; Viliam Bรฉreลก, composer; BEEP, Prague; Lukรกลก Moudrรฝ, sound designer Audio Post: BEEP, Prague; Lukรกลก Moudrรฝ, mixer Agency: Y&R, Prague Production: Bistro Films, Prague; Marek Partyลก, director
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Desโreeโs famed music track โYou Gotta Be.โ [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More