Inside a video game, we see a high performance Pontiac scoring to an arrangement of the classic Peter Gunn jazz theme as re-arranged by Michael Schmidt of Yessian with sound design by his studio colleague Jeff Dittenber. Audio post was done at Pluto Post. Agency was Leo Burnett, Detroit.
Credits
Agency: Leo Burnett Detroit Jeff Cruz, executive creative director; Jesse Rea, art director; Regina Cesarz, copywriter; Jennie Hochthanner, producer. Production Company: SWAY Studio Mark Glazer, director Editorial: Cutters Peter Tartar, editor Music: Yessian Music Peter Gunn theme (composed by Henry Mancini); Michael Schmidt, arranger; Brian Yessian, executive creative director; Michael Yessian, Gerard Smerek, executive producers. Sound Design: Yessian Music Jeff Dittenber, sound designer. Audio: Pluto Post, Birmingham, Mich. Grant Castleberry, mixer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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