A proprietor invites us into his store–which is unlike any other. There are no walls, the shop is not limited by its inventory. It's a cavalcade of adventure and experiences–and then we realize we are in a PlayStation store where imagination is untethered.
This other worldly store was created in large part by the visual effects acumen of MPC.
The spot was directed by Rupert Sanders of MJZ for agency Venables Bell & Partners.
Visual Effects/Animation: MPC LA (VFX: 2D & CG) Robert Owens, managing dir; Michael Gregory, creative dir; Elexis Stearn, Colin Clarry, EPs; Jim Spratling, head of 2D & 2D supervisor, on-set VFX supervisor; Tim Kafka, CG supervisor, sr. CG lighter; Bomyee Hwang, sr. VFX producer; Julian Fitzpatrick, on-set VFX supervisor, sr. CG lighter; David Ince, Gustavo Bellon, Toya Drechsler, Kyle Belko, Josh Guillaume, sr. Nuke compositors; Thom Price, Chris Howe, concept/digital matte painters; Annie Zhao, Dennys Herman, CG lighters; Alex Moon, sr. CG pre-viz & layout artist; Ty Coyle, Samir Patel, sr. CG animators; Andrew Price, CG animator; Stefano Giorgetti, Andy Sheng, sr. CG FX artists; Lyndsey Horton, GG rigging supervisor; Meghan Sesnie, CG rigger; Joel Durham, Rodrigo Carrasco, Lim Bunu, Michael Reed, CG generalists. MPC London (CG groom) & MPC Bangalore (Roto, Cleanup, CG Prep, Matchmove)(Toolbox: Flame, Nuke, Maya, MiArmy, Arnold, After Effects, Photoshop) Agency: Venables Bell & Partners, San Francisco Production: MJZ, bicoastal/international; Rupert Sanders, director; Unit+Sofa, production services company
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
