A proprietor invites us into his store–which is unlike any other. There are no walls, the shop is not limited by its inventory. It's a cavalcade of adventure and experiences–and then we realize we are in a PlayStation store where imagination is untethered.
This other worldly store was created in large part by the visual effects acumen of MPC.
The spot was directed by Rupert Sanders of MJZ for agency Venables Bell & Partners.
Visual Effects/Animation: MPC LA (VFX: 2D & CG) Robert Owens, managing dir; Michael Gregory, creative dir; Elexis Stearn, Colin Clarry, EPs; Jim Spratling, head of 2D & 2D supervisor, on-set VFX supervisor; Tim Kafka, CG supervisor, sr. CG lighter; Bomyee Hwang, sr. VFX producer; Julian Fitzpatrick, on-set VFX supervisor, sr. CG lighter; David Ince, Gustavo Bellon, Toya Drechsler, Kyle Belko, Josh Guillaume, sr. Nuke compositors; Thom Price, Chris Howe, concept/digital matte painters; Annie Zhao, Dennys Herman, CG lighters; Alex Moon, sr. CG pre-viz & layout artist; Ty Coyle, Samir Patel, sr. CG animators; Andrew Price, CG animator; Stefano Giorgetti, Andy Sheng, sr. CG FX artists; Lyndsey Horton, GG rigging supervisor; Meghan Sesnie, CG rigger; Joel Durham, Rodrigo Carrasco, Lim Bunu, Michael Reed, CG generalists. MPC London (CG groom) & MPC Bangalore (Roto, Cleanup, CG Prep, Matchmove)(Toolbox: Flame, Nuke, Maya, MiArmy, Arnold, After Effects, Photoshop) Agency: Venables Bell & Partners, San Francisco Production: MJZ, bicoastal/international; Rupert Sanders, director; Unit+Sofa, production services company
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
