This latest commercial in PlayStation’s “Greatness Awaits” campaign is an adrenaline-fueled ride depicting two gamers living out the “friendly competition” of NBA 2K15, Far Cry 4 and Destiny, which can all be played on PlayStation 4.
Jonathan Barenboim of Don’t Panic Productions directed for MOFILM; spot was exec produced by Jon Landau (Titanic, Avatar, Dick Tracy) and features VFX from Zoic Studios.
Client PlayStation Agency MOFILM Jon Landau, executive producer; Kristen Roland, executive agency producer; Tim Roper, executive creative director; Jeffrey Merrihue, CEO. Production Don’t Panic Productions Jonathan Barenboim, director; Melissa Panzer, producer; Michael Zunic, writer. VFX Zoic Studios Chris Jones, VFX chief creative officer; Ian Unterreiner, head of broadcast production; Matt Thunell, exec producer; Nate Occhipinti, producer; Dmitri Gueer, editor. Music Daft Punk’s “Contact” Audio Eleven Studios Sound Design Henryboy Post Company 3 Dave Hussey, colorist.
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
Read More
