This latest commercial in PlayStation’s “Greatness Awaits” campaign is an adrenaline-fueled ride depicting two gamers living out the “friendly competition” of NBA 2K15, Far Cry 4 and Destiny, which can all be played on PlayStation 4.
Jonathan Barenboim of Don’t Panic Productions directed for MOFILM; spot was exec produced by Jon Landau (Titanic, Avatar, Dick Tracy) and features VFX from Zoic Studios.
CreditsClient PlayStation Agency MOFILM Jon Landau, executive producer; Kristen Roland, executive agency producer; Tim Roper, executive creative director; Jeffrey Merrihue, CEO. Production Don’t Panic Productions Jonathan Barenboim, director; Melissa Panzer, producer; Michael Zunic, writer. VFX Zoic Studios Chris Jones, VFX chief creative officer; Ian Unterreiner, head of broadcast production; Matt Thunell, exec producer; Nate Occhipinti, producer; Dmitri Gueer, editor. Music Daft Punk’s “Contact” Audio Eleven Studios Sound Design Henryboy Post Company 3 Dave Hussey, colorist.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More