This latest commercial in PlayStation’s “Greatness Awaits” campaign is an adrenaline-fueled ride depicting two gamers living out the “friendly competition” of NBA 2K15, Far Cry 4 and Destiny, which can all be played on PlayStation 4.
Jonathan Barenboim of Don’t Panic Productions directed for MOFILM; spot was exec produced by Jon Landau (Titanic, Avatar, Dick Tracy) and features VFX from Zoic Studios.
Client PlayStation Agency MOFILM Jon Landau, executive producer; Kristen Roland, executive agency producer; Tim Roper, executive creative director; Jeffrey Merrihue, CEO. Production Don’t Panic Productions Jonathan Barenboim, director; Melissa Panzer, producer; Michael Zunic, writer. VFX Zoic Studios Chris Jones, VFX chief creative officer; Ian Unterreiner, head of broadcast production; Matt Thunell, exec producer; Nate Occhipinti, producer; Dmitri Gueer, editor. Music Daft Punk’s “Contact” Audio Eleven Studios Sound Design Henryboy Post Company 3 Dave Hussey, colorist.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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