This latest commercial in PlayStation’s “Greatness Awaits” campaign is an adrenaline-fueled ride depicting two gamers living out the “friendly competition” of NBA 2K15, Far Cry 4 and Destiny, which can all be played on PlayStation 4.
Jonathan Barenboim of Don’t Panic Productions directed for MOFILM; spot was exec produced by Jon Landau (Titanic, Avatar, Dick Tracy) and features VFX from Zoic Studios.
Client PlayStation Agency MOFILM Jon Landau, executive producer; Kristen Roland, executive agency producer; Tim Roper, executive creative director; Jeffrey Merrihue, CEO. Production Don’t Panic Productions Jonathan Barenboim, director; Melissa Panzer, producer; Michael Zunic, writer. VFX Zoic Studios Chris Jones, VFX chief creative officer; Ian Unterreiner, head of broadcast production; Matt Thunell, exec producer; Nate Occhipinti, producer; Dmitri Gueer, editor. Music Daft Punk’s “Contact” Audio Eleven Studios Sound Design Henryboy Post Company 3 Dave Hussey, colorist.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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