There’s something inside all of us that compels us to explore. To reach beyond what we know, and to immerse ourselves in new sights, new sensations, new emotions. This launch film for Sony Interactive Entertainment’s PlayStation 5 (PS5) brings that powerful desire to life.
Using a combination of archive footage and live action re-enactments, “PS5 Launch–Play Has No Limits” ignites the feeling of discovery in gamers, by paying homage to explorers of the past who stood on the threshold of the unknown and pushed past their limits to achieve the extraordinary.
Conceived by adam&eveDDB and directed by Daniel Wolfe of Somesuch, working with co-director Alex Hulsey, the spot breaks to herald the November launch of PS5.
Credits
Client Sony Interactive Entertainment/PlayStation Agency adam&eveDDB Richard Brim, chief creative officer; Ant Nelson, Mike Sutherland, executive creative directors; Edward Usher, copywriter; Xander Hart, art director; Jessica Middleton, Persephone Withnell, Rebecca Holt, Panos Louca, Hayley Carter, Cara Swindell, Anna-Louise Vass, producers; Charlotte Wickens, Clio McLeary, assistant producers; Oliver Bradford, production assistant; Simon Adamson, executive content director; Jessica Taylor, head of content; Matthew Osborne, Phoebe Wright, sr. content creatives; Marceline Le Gaufey, digital display lead; Richard Bailey, Vanessa Speedy, assistant integrated producer; Hash Milhan, interactive creative; Sam Butler, sr. interactive designer; Rhys Martin, Anna Barros, Mauricio Brandt, designers. Design Agency King henry Ian King, partner; Paul Knowles, head of design; Scott Silvey, lead designer. Production Somesuch Daniel Wolfe, director; Alex Hulsey, co-director; Tash Tan, exec producer; Elly Camisa, producer; Maddy Perkins, production manager; Jakob Ihre, DP; Vova Radlinsky, production designer; BRATSK, costume stylist. Production Services Company Radioaktive Postproduction The Mill Clare Melia, exec producer; Dan Williams, creative director, shoot supervisor; Lauant Giaume, shoot supervisor; Carl Norton, 2D lead artist; Adam Droy, Finlay Crowther, 3D lead artists; Gianluca Di Marco, Jonathan Freeman, Rich Roberts, 2D artists; Todd Akita, Dave Barosin, Andrew Bartholomew, 3D artists; David Wishart, finish artist; Richard Tilbury, matte painting; Joe Besagni, animation; Matthew Campbell, design (AFX). Postproduction MPC Jaz Rongokea, post producer; Kamen Markov, creative director; Zoe Izzard, editor; Mark Stannard, Flame operator; Ryan Hays, motion designer. Editorial Trim Editing Tom Lindsay, editor; Tatyana Alexandra, producer. Audio Factory Mark hills, James Utting, sound design/mix; Lucy Spong, audio producer; Michael Haines, assistant.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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