There’s something inside all of us that compels us to explore. To reach beyond what we know, and to immerse ourselves in new sights, new sensations, new emotions. This launch film for Sony Interactive Entertainment’s PlayStation 5 (PS5) brings that powerful desire to life.
Using a combination of archive footage and live action re-enactments, “PS5 Launch–Play Has No Limits” ignites the feeling of discovery in gamers, by paying homage to explorers of the past who stood on the threshold of the unknown and pushed past their limits to achieve the extraordinary.
Conceived by adam&eveDDB and directed by Daniel Wolfe of Somesuch, working with co-director Alex Hulsey, the spot breaks to herald the November launch of PS5.
Credits
Client Sony Interactive Entertainment/PlayStation Agency adam&eveDDB Richard Brim, chief creative officer; Ant Nelson, Mike Sutherland, executive creative directors; Edward Usher, copywriter; Xander Hart, art director; Jessica Middleton, Persephone Withnell, Rebecca Holt, Panos Louca, Hayley Carter, Cara Swindell, Anna-Louise Vass, producers; Charlotte Wickens, Clio McLeary, assistant producers; Oliver Bradford, production assistant; Simon Adamson, executive content director; Jessica Taylor, head of content; Matthew Osborne, Phoebe Wright, sr. content creatives; Marceline Le Gaufey, digital display lead; Richard Bailey, Vanessa Speedy, assistant integrated producer; Hash Milhan, interactive creative; Sam Butler, sr. interactive designer; Rhys Martin, Anna Barros, Mauricio Brandt, designers. Design Agency King henry Ian King, partner; Paul Knowles, head of design; Scott Silvey, lead designer. Production Somesuch Daniel Wolfe, director; Alex Hulsey, co-director; Tash Tan, exec producer; Elly Camisa, producer; Maddy Perkins, production manager; Jakob Ihre, DP; Vova Radlinsky, production designer; BRATSK, costume stylist. Production Services Company Radioaktive Postproduction The Mill Clare Melia, exec producer; Dan Williams, creative director, shoot supervisor; Lauant Giaume, shoot supervisor; Carl Norton, 2D lead artist; Adam Droy, Finlay Crowther, 3D lead artists; Gianluca Di Marco, Jonathan Freeman, Rich Roberts, 2D artists; Todd Akita, Dave Barosin, Andrew Bartholomew, 3D artists; David Wishart, finish artist; Richard Tilbury, matte painting; Joe Besagni, animation; Matthew Campbell, design (AFX). Postproduction MPC Jaz Rongokea, post producer; Kamen Markov, creative director; Zoe Izzard, editor; Mark Stannard, Flame operator; Ryan Hays, motion designer. Editorial Trim Editing Tom Lindsay, editor; Tatyana Alexandra, producer. Audio Factory Mark hills, James Utting, sound design/mix; Lucy Spong, audio producer; Michael Haines, assistant.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More