A LAIKA/house ensemble headed by director Mark Gustafson teamed with Smuggler director Ringan Ledwidge to show the iconic Planters Mr. Peanut character strut his athletic stuff for New York agency BEING. This is the second spot in an ongoing campaign featuring the newly designed Mr. Peanut
Credits
Production Company: Smuggler Ringan Ledwidge, director; Patrick Milling-Smith, Brian Carmody, partner/exec producers; Lisa Rich, exec producer/COO; Allison Kunzman, exec producer; Laura Thoel, exec producer/head of production; Sally Humphries, producer. Animation: LAIKA/house Mark Gustafson, director; Lourri Hammack, EP; Rebecca Bowen, Colin Thacher, producers; Kirk Kelley, creative director; Barry Bruce, animation director; Paul Harrod, art director; Fred Gardner, proudction designer; Colin Batty, Felicie Haymoz, character designers; Robin Ator, Chris Purdin, Aaron Sorensen, storyboard artists; Jenny Kincade, Lauren Bair, Don Flores, Jon David Buffam, Photoshop artists; Ktie Mello, fabrication dept. lead (character fabrication), Rob Melchior, art dept. lead (set/prop fabrication); Tony Merrithew, sculptor; Colleen Flanigan, Sarah Hall, Charissa Niles, armaturist; Yvonne Kowsun, lead character painter; Mary Blankenburg, Scott Foster, Sarah Hulin, Belle Iskowitz, Hazel Malone, MattMcKenna, Rebecca Stil
Brady Corbet Makes Commercial Directing Debut With Bloomberg Media Campaign Out Of W+K NY
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
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