This animated spot may be the first ever used by a tourism client. The animated 2D and 3D images show all the city attractions, from skydiving and mini golf to Dolly Parton’s Dixie Stampede. The spot, created by BOHAN Advertising|Marketing and produced by Exopolis, was made in Cinema 4D with After Effects used for final compositing. Digital photos taken by Exopolis and provided by BOHAN were integrated into the spot to show familiar city images.
Agency: BOHAN Advertising/Marketing Kevin Hinson, associate creative director: Crystal Rodriguez, designer; D. L. Rhodes, producer Production Company: Exopolis Daniel Arcana, Kat Egan, partners; Mike Slane, creative Lead: Jason O๏ฟฝLeary, executive producer; Garrett Braren, producer
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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