Pier 1’s “Candles” shows candles of multiple shades rotating on a chartreuse backdrop. “Winter has white.” is written in white over the vibrant candles. A close-up shot of the candles leads to a new message, “Spring gets everything else.” A voiceover says, “get everything you need for spring. Pier 1, life more interesting.”
Credits
Agency: Deutsch | New York Executive Creative Director, Kathy Delaney; Group Creative Director/Copywriter, Bryan Black; Associate Creative Director/Art Director, James Baldi; Senior Copywriter, Nathan Hunt; Director of Broadcast Production, Jim Frame; Senior Producer, Bruce Andreini; Associate Producer, Alison Curtin Production Company: ORDER LLC. Director/DP, Robert Bryant; Executive Producer, Charles Salice; Head of Production, Rika Osenberg; Producer, Julianne Maloney Postproduction: Nice Shoes Colorist, Lez Rudge Visual Effects: The Ebeling Group,Version2 Editing/VFX/Design Director, Lobo; Creative Director, Mateus Santos; Designer/Animator, Marcelo Garcia; Producer, Loic Dubois, Martha Smith; Head of Production, Alexander Dervin,Editor, Tina Mintus; Assistant Editor, Tony Gannon; Managing Director, Linda Rafoss; Executive Producer, Frank Devlin; Producer, Lisa Villamil; Smoke Artist, Tim Farrell; Title design, Mike Mckenna Music: Bang Music Composer, James Leibow; Producer, S
The Best Work You May Never See: Sam Coleman Directs “Original Feeds Original” For KFC Africa Out of Ogilvy Johannesburg
Rappers Khuli Chana, Blxckie and 25K team up with Patriot Films director Sam Coleman, who is repped by Ridley Scott Associates (RSA) stateside, to celebrate the power of inspiration for KFC Streetwise and Ogilvy Johannesburg.
Every groundbreaking artist has a story, a moment of inspiration that drives their next wave of creativity. But this doesn’t happen in isolation--original needs to feed original. “There’s a wealth of creative energy bubbling up in the youth of South Africa,” said Coleman. “Everyone is out to try and make a dent in the creative landscape. Inspiration is everywhere you look and all a creative person needs is that spark to go to the next level.”
This 90-second spot features a stellar cast of South African artists riffing off each other, and while KFC Streetwise has long been a mainstay of the country’s youth culture, an authentic approach was critical. Ogilvy turned to Coleman whose experience includes fashion and street culture.
Notable South African creators who appear in the commercial film include Kind Kid toymaker Sanele Qwabe, “Nail Pimp” Nailed Ntswembu, the Island Gals skaters, fashion designer Ruberto Scholtz, visual director Rowan Sakarombe, custom car pimper Ofentse Mphatsoe and metal band Botswana Metalheads. The transitions from one innovator to another were important considerations for Coleman. He explained, “You’re really talking about a ripple effect and how one idea sparks another, so I wanted to create seamless uninterrupted progressions that would evoke that feeling of inspiration and flow.”
KFC’s chief marketing officer Grant Macpherson said, “From a brand perspective, I want to work with directors who have a strong, passionate point of view – someone who brings bold... Read More
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