Agency: McCann Erickson,MRM Worldwide Joyce King Thomas, chief creative officer; Bill Oberlander, executive creative director; Larry Platt; senior creative director; Tom Sullivan, senior creative director; Kathy Love, executive producer; Mike Boris, music producer,Michael Jacobs, executive creative director; Ingrid Ducmanis, associate creative director, copywriter; Tom Newsom, associate creative director, art director; Chris Edwards, senior web developer;Craig Richards, director of technology Production Company: HSI Productions Samuel Bayer, director/cinematographer; Annique DeCaestecker, executive producer; Suzanne Hargrove, roducer Editorial: The Whitehouse Marc Langley, editor; Sam Puglise-Kipley, assistant editor; Lauren Hertzberg, producer Postproduction: Company 3 Los Angeles,Method Tim Masick, colorist,Tom McCullough, On line editor Music: Siblings Music Audio: audioEngine Tom Goldblatt, Audio Engineer/Mixer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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