CLM BBDO, Paris, conceptualized this sexual assault awareness campaign, the centerpiece of which is this powerful short entitled “Laura.”
The title character is seen typing online, sharing her account of being attacked by her ex-husband. She’s seeking answers online but gets the wrong ones. To get the proper, accurate, helpful feedback, an alternative source is identifed–the campaign’s sponsor, French non profit Collectif Féministe Contre le Viol (Feminist Collective Against Rape).
Philippe Andre directed via Wanda Productions.
Credits
Client Collectif Féministe Contre le Viol (Feminist Collective Against Rape) Agency CLM BBDO, Paris Matthieu Elkaim, creative director; Charles Dessaux, art director; Sebastien Duhaud, creative writer; Julien Sanson, producer. Production Wanda Productions Philippe Andre, director; Jean-Pierre Crapart, producer; David Ungaro, DP. Editorial Yann Malcor, editor. Audio Mix Schmooze Paris
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
