Ever wonder why your prototypical pirate wears an eyepatch? This spot provides the answer–a mishap with a contact lens. The latest installment in the ongoing 1-800 Contacts campaign from agency Pereira & O’Dell, “Pirates” presents some high seas hijinks directed by Phil Morrison of production house Epoch Films.
Visual effects house Timber created ships, sharks and swirling seas for the commercial, which was cut by Greg Scruton of Arcade Edit.
Client 1-800 Contacts Agency Pereira & O’Dell P.J. Pereira, chief creative officer; Jaime Robinson; VP, executive creative director; Jason Apaliski, Robert Lambrechts, creative directors; Tim Delger, Brett Beaty, art directors; Katie Brinkworth, Simon Friedlander, copywriters; Elisa Moore, sr. broadcast producer. Production Epoch Films Phil Morrison, director; Reed Morano, DP; John Duffin, exec producer; Phillip Rose, producer. VFX Timber, Jonah Hall, Kevin Lau, creative directors/partners; Chris Webb, exec producer; Michael Theurer, head of production; Chris Homel, lead Smoke artist; Austin Hickman-Fain, assistant Smoke; Emily Avoujageli, producer. Editorial Arcade Edit Greg Scruton, editor; John Gallagher, Ryan Andrus, assistant editors; Damian Stevens, exec producer/managing partner; Nicole Visram, exec producer; Gavin Carroll, producer. Post Company 3 Dave Hussey, colorist. Music Future Perfect Maxwell Gosling, exec producer. Sound Design 740 Sound John Martin, sound designer. Audio Post One Union
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the “Mischief Rewired” campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled “Prowl” in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, “When you say ‘The Legend is back’ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.”
David Colman, creative director at Wieden+Kennedy London, said, “To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested ‘rewiring’ them. With... Read More
