Ever wonder why your prototypical pirate wears an eyepatch? This spot provides the answer–a mishap with a contact lens. The latest installment in the ongoing 1-800 Contacts campaign from agency Pereira & O’Dell, “Pirates” presents some high seas hijinks directed by Phil Morrison of production house Epoch Films.
Visual effects house Timber created ships, sharks and swirling seas for the commercial, which was cut by Greg Scruton of Arcade Edit.
Client 1-800 Contacts Agency Pereira & O’Dell P.J. Pereira, chief creative officer; Jaime Robinson; VP, executive creative director; Jason Apaliski, Robert Lambrechts, creative directors; Tim Delger, Brett Beaty, art directors; Katie Brinkworth, Simon Friedlander, copywriters; Elisa Moore, sr. broadcast producer. Production Epoch Films Phil Morrison, director; Reed Morano, DP; John Duffin, exec producer; Phillip Rose, producer. VFX Timber, Jonah Hall, Kevin Lau, creative directors/partners; Chris Webb, exec producer; Michael Theurer, head of production; Chris Homel, lead Smoke artist; Austin Hickman-Fain, assistant Smoke; Emily Avoujageli, producer. Editorial Arcade Edit Greg Scruton, editor; John Gallagher, Ryan Andrus, assistant editors; Damian Stevens, exec producer/managing partner; Nicole Visram, exec producer; Gavin Carroll, producer. Post Company 3 Dave Hussey, colorist. Music Future Perfect Maxwell Gosling, exec producer. Sound Design 740 Sound John Martin, sound designer. Audio Post One Union
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
