Ever wonder why your prototypical pirate wears an eyepatch? This spot provides the answer–a mishap with a contact lens. The latest installment in the ongoing 1-800 Contacts campaign from agency Pereira & O’Dell, “Pirates” presents some high seas hijinks directed by Phil Morrison of production house Epoch Films.
Visual effects house Timber created ships, sharks and swirling seas for the commercial, which was cut by Greg Scruton of Arcade Edit.
CreditsClient 1-800 Contacts Agency Pereira & O’Dell P.J. Pereira, chief creative officer; Jaime Robinson; VP, executive creative director; Jason Apaliski, Robert Lambrechts, creative directors; Tim Delger, Brett Beaty, art directors; Katie Brinkworth, Simon Friedlander, copywriters; Elisa Moore, sr. broadcast producer. Production Epoch Films Phil Morrison, director; Reed Morano, DP; John Duffin, exec producer; Phillip Rose, producer. VFX Timber, Jonah Hall, Kevin Lau, creative directors/partners; Chris Webb, exec producer; Michael Theurer, head of production; Chris Homel, lead Smoke artist; Austin Hickman-Fain, assistant Smoke; Emily Avoujageli, producer. Editorial Arcade Edit Greg Scruton, editor; John Gallagher, Ryan Andrus, assistant editors; Damian Stevens, exec producer/managing partner; Nicole Visram, exec producer; Gavin Carroll, producer. Post Company 3 Dave Hussey, colorist. Music Future Perfect Maxwell Gosling, exec producer. Sound Design 740 Sound John Martin, sound designer. Audio Post One Union
Top Spot of the Week: Morrisons, Leo Burnett UK, Director Michael Gracey Present “The Greatest Show at Home” For Christmas
Morrisons, the U.K. supermarket and convenience store chain, has released its new Christmas ad, which presents “The Greatest Show at Home,” paying tribute to the hosts who put on the feasts which are the centerpiece of family get-togethers. Created by Leo Burnett UK and directed by Michael Gracey via production house Partizan, this :60 opens on a snowy evening, with a Morrisons delivery van arriving at a home. Inside, a lone oven glove catches a spotlight and springs to life, beginning to sing the opening line of “Give a Little Love.” As the ad progresses, we are taken on a journey through a series of festive kitchens, where the gloves provide moral support to hosts preparing for the big day.
The much-loved singing gloves, of course, have been a staple of Morrisons holiday cheer. And their new performance is set to the soundtrack of the aforementioned “Give a Little Love” from Bugsy Malone, recorded by a choir of 26 Morrisons colleagues at Abbey Road Studios--with talent spotted from across Morrisons stores, manufacturing sites and support office. The soundtrack sets the tone with the feel-good energy and celebratory warmth of a big “musical” production finale.
The gloves, now fully animated with distinct voices, sing their support for the nation’s family chefs--encouraging them as they prepare an array of indulgent Christmas dishes. From British turkeys and beautifully presented whole salmon, to party food from The Bestrange and indulgent desserts, the ad places Morrisons food front and center, offering a feast for the eyes as well as the table.
Gracey--who directed the feature The Greatest Showman--combines the playful charm of the oven gloves with a theatrical flair, giving the commercial a sense of... Read More