Bose has launched an advertising campaign in support of its QC35 II noise-cancelling headphones. Featured in the mix is this spot directed by Phil Joanou of MJZ for Grey New York featuring Green Bay Packers’ star quarterback Aaron Rodgers during his pre-game warm up. In this situation, Bose headphones allow him to eliminate the noise of competing fans so he can prepare for the game and focus on the positive–the lone Green Bay fan in the stadium.
The overall campaign is based on the idea that the headphones allow people to eliminate noisy distractions around them, and help them focus on what’s important to them–whether that be music, their work or anything else they love. The themeline of the campaign is “Focus. On.”
Credits
Client Bose Agency Grey New York John Patroulis, chief creative officer; Jeff Stamp, deputy chief creative officer; Samira Ansari, Brian Platt, group creative directors; Cara Cecchini, art director; Mia Rafowitz, copywriter. Executive Production Hogarth Tania Sethi, exec producer; Robert Mazze, producer; Zack Polokoff, music production. Production MJZ Phil Joanou, director; Adam Kimmel, DP. Editorial Rock Paper Scissors Akiko Iwakawa, editor. Music/Sound Design Collin Blendell Principal Talent Aaron Rodgers.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
