Bose has launched an advertising campaign in support of its QC35 II noise-cancelling headphones. Featured in the mix is this spot directed by Phil Joanou of MJZ for Grey New York featuring Green Bay Packers’ star quarterback Aaron Rodgers during his pre-game warm up. In this situation, Bose headphones allow him to eliminate the noise of competing fans so he can prepare for the game and focus on the positive–the lone Green Bay fan in the stadium.
The overall campaign is based on the idea that the headphones allow people to eliminate noisy distractions around them, and help them focus on what’s important to them–whether that be music, their work or anything else they love. The themeline of the campaign is “Focus. On.”
CreditsClient Bose Agency Grey New York John Patroulis, chief creative officer; Jeff Stamp, deputy chief creative officer; Samira Ansari, Brian Platt, group creative directors; Cara Cecchini, art director; Mia Rafowitz, copywriter. Executive Production Hogarth Tania Sethi, exec producer; Robert Mazze, producer; Zack Polokoff, music production. Production MJZ Phil Joanou, director; Adam Kimmel, DP. Editorial Rock Paper Scissors Akiko Iwakawa, editor. Music/Sound Design Collin Blendell Principal Talent Aaron Rodgers.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More