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    Phil Joanou Directs “Duet” For General Motors, McCann Detroit

    By SHOOTUpdated:No Comments2774 Views

    In this campaign from McCann Detroit, General Motors introduces Periscope, a new safety brand that brings together research, technology and advocacy to help illustrate how the company is working to achieve its vision of a future with zero crashes.

    The “Pleasant Surprises” campaign spotlights the truth that in life we experience pleasant surprises, yet on the road, there’s no such thing. Through GM’s holistic approach to safety, brought to life by Periscope, GM seeks to celebrate the fortuitous moments that come about in life when the unfortunate ones are avoided. 

    In this spot titled “Duet,” two drivers singing the same song avoid a collision between their vehicles thanks to Periscope technology. Once out of their cars, they later happily “collide” in a coffee shop, spilling their drinks but meeting each other for the first time.

    Phil Joanou directed via production house Supply & Demand.

    Credits

    Client General Motors Megan Stone, director, brand experience & global marketing; Laura Keck, Lisa Bell, managers, GM Brand Experience; John Capp, director, vehicle safety technology, strategy & regulations; Tricia Morrow, global product safety & systems. Agency McCann Detroit Chuck Meehan, Brad Emmett, co-chief creative officers; Vijay Patil, Andrew Siebert, creative directors; Hafeez Saheed, executive integrated producer. Production Supply & Demand Phil Joanou, director; Tim Case, Charleen Manca, exec producers; Paul Manix, line producer. Editorial Cosmo Street Chancler Haynes, editor; Kacie Gomez, producer.

    Media Type:Commercial: Online
    ScreenWork Categories:Commercial
    Video Tags:McCann DetroitPhil JoanouSupply & Demand



    Teleflora, Director Sune Sorensen, The Wonderful Agency Make A Wish and A Snowman For The Holiday Season

    Monday, December 2, 2024

    Director Sune Sorensen of production company Hey Baby teamed with The Wonderful Agency on this lovely story to ring in the holiday spirit for floral delivery service Teleflora.

    The spot introduces us to Matty who’s hospitalized during the holiday season when a magical encounter with a snowman ensures. There’s something unusual--and familiar--about this snowman. And thanks to Make-A Wish, Matty sees the person whom the snowman represents--his father who’s away on naval duty.

    The production was shot in Vancouver, Canada, and includes local talent and crew. Sorensen related, “It’s hard enough to find strong, believable, child actors let alone one who has to not only carry the story but also deliver complex emotions on cue.” Clearly, he found one. “When Aaron Stansberry auditioned, the entire room starting crying. I don’t remember the last time that has happened. It was clear that he understood what it meant to his character in a very profound way. His tears felt genuine.”

    The commercial is part of the “Power of Wishes” campaign which empowers Americans to help Teleflora donate $250,000 to the nonprofit organization Make-A-Wish. More than 4,000 children will receive a devastating diagnosis this holiday season and through this partnership, Teleflora will help Make-A-Wish grant life-changing wishes to children with critical illnesses. Donations are triggered when consumers order qualifying seasonal bouquets on Teleflora’s website, like the Teleflora and Make-A- Wish collaboration posts on Instagram or Facebook, or through an in-person activation at Rockefeller Center in New York City, where passersby can build a snowman on December 11. Teleflora will donate $10 to Make-A-Wish for every snowman built during the... Read More

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