In this campaign from McCann Detroit, General Motors introduces Periscope, a new safety brand that brings together research, technology and advocacy to help illustrate how the company is working to achieve its vision of a future with zero crashes.
The “Pleasant Surprises” campaign spotlights the truth that in life we experience pleasant surprises, yet on the road, there’s no such thing. Through GM’s holistic approach to safety, brought to life by Periscope, GM seeks to celebrate the fortuitous moments that come about in life when the unfortunate ones are avoided.
In this spot titled “Duet,” two drivers singing the same song avoid a collision between their vehicles thanks to Periscope technology. Once out of their cars, they later happily “collide” in a coffee shop, spilling their drinks but meeting each other for the first time.
Phil Joanou directed via production house Supply & Demand.
CreditsClient General Motors Megan Stone, director, brand experience & global marketing; Laura Keck, Lisa Bell, managers, GM Brand Experience; John Capp, director, vehicle safety technology, strategy & regulations; Tricia Morrow, global product safety & systems. Agency McCann Detroit Chuck Meehan, Brad Emmett, co-chief creative officers; Vijay Patil, Andrew Siebert, creative directors; Hafeez Saheed, executive integrated producer. Production Supply & Demand Phil Joanou, director; Tim Case, Charleen Manca, exec producers; Paul Manix, line producer. Editorial Cosmo Street Chancler Haynes, editor; Kacie Gomez, producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More