Procter & Gamble once again commemorates Pride Month with “The Pause,” a new short film from Grey New York. The pause is that moment of hesitation for an LGBTQ+ person before meeting someone new. Those seconds of apprehension come before introducing a partner, whether they are 17 or 70, and deciding how much of themselves to reveal to others.
The understated film features the poignant reflections of members of the LGBTQ+ community as they talk about the pause, worries about social stigma, pride in self-affirmation and the same hopes for the dignity and equality everyone aspires to. The 60-second film ends with a simple human truth. “When love surrounds, there is no pause.” #LeadWithLove.
The film is meant to encourage the broader community to notice, reflect and realize how their reaction and acceptance can make a difference in many lives. P&G and its brands are working to raise visibility and bring others together to raise $5 million for LGBTQ+ communities most impacted by COVID-19 with Can’t Cancel Pride in partnership with iHeart Radio.
CreditsClient Procter & Gamble Agency Grey New York
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More