This film for Dove out of Ogilvy & Mather London features 22-year-old Louisa who takes the initiative and proposes to her best friend, the man she first discovered on a boy band poster when she was 12. Rob was featured on the poster as the band’s lead singer and Louisa had a crush on him. Then by chance, nearly 10 years later, Louisa met Rob in person, sparking what proved to be a lifelong romance.
Peyton Wilson directed Amazing Moments: Louisa and Rob via O Positive UK which produced the short. (Wilson is repped in the U.S. by Chelsea Pictures.)
Credits
Client Dove Agency Ogilvy & Mather London Andy Roberts, producer; Katie Green, copywriter; Maureen Shirreff, creative director; Andre Lauentino, global creative director. Production O Positive UK Peyton Wilson, director; Ralph Laucella, Marc Grill, exec producers; Grayson Bithell, producer; David Lanzenberg, DP. Editorial Umlaut Films Jessica Congdon, editor; Gina Locurcio, editorial exec producer. Postproduction MPC London/NYC Alex Lovejoy, Flame artist; Adrian Seery, color artist; Dafydd Upsdell, post producer. Audio Clearcut Sound Studio Chris Wigglesworth, sound engineer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
