This film for Dove out of Ogilvy & Mather London features 22-year-old Louisa who takes the initiative and proposes to her best friend, the man she first discovered on a boy band poster when she was 12. Rob was featured on the poster as the band’s lead singer and Louisa had a crush on him. Then by chance, nearly 10 years later, Louisa met Rob in person, sparking what proved to be a lifelong romance.
Peyton Wilson directed Amazing Moments: Louisa and Rob via O Positive UK which produced the short. (Wilson is repped in the U.S. by Chelsea Pictures.)
CreditsClient Dove Agency Ogilvy & Mather London Andy Roberts, producer; Katie Green, copywriter; Maureen Shirreff, creative director; Andre Lauentino, global creative director. Production O Positive UK Peyton Wilson, director; Ralph Laucella, Marc Grill, exec producers; Grayson Bithell, producer; David Lanzenberg, DP. Editorial Umlaut Films Jessica Congdon, editor; Gina Locurcio, editorial exec producer. Postproduction MPC London/NYC Alex Lovejoy, Flame artist; Adrian Seery, color artist; Dafydd Upsdell, post producer. Audio Clearcut Sound Studio Chris Wigglesworth, sound engineer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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