This animated spot thrusts us into the middle of a video game with race cars dashing about, trying to outmaneuver each other on the track. The action is hot, heavy and fast paced–until the doorbell rings, causing the presumably teen player to put the game in “pause” mode and leave the room. The virtual drivers then leave to go on with their regular lives, with one jumping into a Peugeot 407SW for a leisurely drive.
Credits
Agency: BETC Euro RSCG Remi Babinet, creative director; Eric Holden, art director; Remi Noel, copywriter; Damien Fournier-Perret, producer; Christophe Caurret, music supervisor; Simon Chater-Robinson (producer for parent agency Euro RSCG Worldwide). Production Company: Partizan Antoine Bardou-Jacquet, director Editorial: Partizan Antoine Bardou-Jacquet, editor
Buf Compagnie, Paris
Stephane Pereira, editor
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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