This 90-second real-time documentary spot captured the experience of select U.S. troops who through the power of technology were virtually reunited with their families so they could watch the Super Bowl together live. The surprise was sprung on the troops, providing a good deed slice of life that tugged at the heartstrings.
The :90 from Hyundai broke in the first commercial break right after the game ended. Peter Berg directed the spot which was produced via Pony Show Entertainment and Film 45 for agency Innocean Worldwide Americas.
Credits
Client Hyundai Agency Innocean Worldwide Americas Eric Springer, chief creative officer; Barney Goldberg, Bob Rayburn, Jeff Bossin, group creative directors; David Mesfin, associate creative director, art; Nick Flora, associate creative director, copy; Brad Beerbohm, copywriter; Victoria Guenier, director of content production; Nicolette Spencer, EP/content production; Kira Linton, content producer; Chrissy Borgatta Liuzzi, art producer. Production Pony Show Entertainment & Film 45 Peter Berg, director; David Jones, Matthew Lyons, DPs; Helga Gruber, exec producer (Pony Show); Gareth Wood, head of production (Pony Show); Matthew Goldberg, exec producer (F45); Ryan Schiavo, executive in charge of production (F45); Grant Kahler, supervising producer (F45); Taylor Steadman, Kevin Baird, Jessica Goldstein, production supervisors. Casting Agent Joe Blake Casting Editorial Film 45 Ben Raxlin, postproduction supervisor; Colby Parker Jr., supervising editor; Dan Marks, Josh Rosenfield, editors.
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.”
“Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.”
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