Atom Tickets, the social movie ticketing platform, is launching its first-ever national brand campaign. It debuts today (5/23) just in time for the summer movie season, with a national TV spot directed by filmmaker Peter Berg (Lone Survivor, Patriots Day) via Pony Show Entertainment and featuring actress Anna Faris.
Titled “Anna’s Night Out,” the commercial shows movie fanatic Faris instigating a night at the movies via Atom. Using the app, she picks the movie, invites her friends, selects preferred seats and pre-orders a tub of popcorn, all while parodying memorable movie moments at each step of the experience. As the story unfolds, Atom’s benefits come to light, such as skipping box office and concession lines. The spot ends with Faris playfully scanning her Atom digital ticket to enter the theater, enjoying popcorn in her seat, and feeling thoroughly delighted by the Atom VIP experience.
Credits
Client Atom Tickets Agency Deutsch Pete Favat, chief creative officer, North America; Janet Higdon, executive creative director; William Sawyer, Patricia Ortiz, associate creative directors; Vic Palumbo, director of production; Jesse Ferguson, sr. producer; Eryk Rich, music director; Chase Butters, music producer; Dez Davis, music coordinator. Production Pony Show Entertainment Peter Berg, director; Helga Gruber, executive producer; Gareth Wood, head of production. Editorial Whitehouse Los Angeles Heidi Black, editor; Joe Carugati, assistant editor; Joanna Manning, exec producer; Annie Maldonado, producer. VFX Carbon VFX Matthew McManus, exec producer; John Price, VFX artist. Postproduction/Color Carbon VFX Aubrey Woodiwiss, colorist. Music (Licensed and Original/Arranged) MassiveMusic, composer; Kiki McDaniel, exec producer; Tim Adams, creative director. Audio Post Mark Meyuhas, mixer; Peter Lapinski, assistant mixer; Susie Boyajan, exec producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
