Atom Tickets, the social movie ticketing platform, is launching its first-ever national brand campaign. It debuts today (5/23) just in time for the summer movie season, with a national TV spot directed by filmmaker Peter Berg (Lone Survivor, Patriots Day) via Pony Show Entertainment and featuring actress Anna Faris.
Titled “Anna’s Night Out,” the commercial shows movie fanatic Faris instigating a night at the movies via Atom. Using the app, she picks the movie, invites her friends, selects preferred seats and pre-orders a tub of popcorn, all while parodying memorable movie moments at each step of the experience. As the story unfolds, Atom’s benefits come to light, such as skipping box office and concession lines. The spot ends with Faris playfully scanning her Atom digital ticket to enter the theater, enjoying popcorn in her seat, and feeling thoroughly delighted by the Atom VIP experience.
Credits
Client Atom Tickets Agency Deutsch Pete Favat, chief creative officer, North America; Janet Higdon, executive creative director; William Sawyer, Patricia Ortiz, associate creative directors; Vic Palumbo, director of production; Jesse Ferguson, sr. producer; Eryk Rich, music director; Chase Butters, music producer; Dez Davis, music coordinator. Production Pony Show Entertainment Peter Berg, director; Helga Gruber, executive producer; Gareth Wood, head of production. Editorial Whitehouse Los Angeles Heidi Black, editor; Joe Carugati, assistant editor; Joanna Manning, exec producer; Annie Maldonado, producer. VFX Carbon VFX Matthew McManus, exec producer; John Price, VFX artist. Postproduction/Color Carbon VFX Aubrey Woodiwiss, colorist. Music (Licensed and Original/Arranged) MassiveMusic, composer; Kiki McDaniel, exec producer; Tim Adams, creative director. Audio Post Mark Meyuhas, mixer; Peter Lapinski, assistant mixer; Susie Boyajan, exec producer.
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
