CP+B Miami just launched the first TV commercial for home security device Canary. Titled “While You Were Out,” the spot explores the irrational places our minds go when we’re away from home. Will someone break in? Is the pet okay? Is the babysitter paying attention? Canary keeps us connected so that we know what’s going on at the home front at all times.
Produced by Gifted Youth, the spot was directed by Peter Atencio who won an Emmy for Key & Peele and directed the feature film Keanu this year.
Credits
Client Canary Connect Agency CP+B Miami Jay Gelardi, executive creative director; Graham McCann, creative director; Andrea Novo, designer; Ethel Jones, project manager; Kate Hildebrandt, VP/director of video production; Sam Alonso, director, strategy; Katie Perez, content supervisor. Production Gifted Youth, Los Angeles Peter Atencio, director; Dal Wolf, managing partner/EP; Anthony Ficalora, EP of production; Michele Robb, producer; Jas Shelton, DP. Editorial Arcade Edit, Santa Monica, Calif. Sean Lagrange, editor; Crissy DeSimone, exec producer; Alexa Atkin, producer. Music Beacon Street Studios, Venice, Calif. John Nau, Andrew Feltenstein, composers; Leslie DiLullo, exec producer. Sound Design/Audio Post Lime Studios, Santa Monica Rohan Young, sound designer; Mark Meyuhas, mixer; Susie Boyajan, exec producer, mix and sound design. Postproduction Company 3, Santa Monica Stefan Sonnenfeld, colorist; Rhubie Jovanov, exec producer. VFX Method Studios, Santa Monica Michael Kennedy, VFX supervisor; Robert Owens, sr. exec producer; Cara Lehr, producer; Kelly Bumbarger, lead compositor.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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