CP+B Miami just launched the first TV commercial for home security device Canary. Titled “While You Were Out,” the spot explores the irrational places our minds go when we’re away from home. Will someone break in? Is the pet okay? Is the babysitter paying attention? Canary keeps us connected so that we know what’s going on at the home front at all times.
Produced by Gifted Youth, the spot was directed by Peter Atencio who won an Emmy for Key & Peele and directed the feature film Keanu this year.
Credits
Client Canary Connect Agency CP+B Miami Jay Gelardi, executive creative director; Graham McCann, creative director; Andrea Novo, designer; Ethel Jones, project manager; Kate Hildebrandt, VP/director of video production; Sam Alonso, director, strategy; Katie Perez, content supervisor. Production Gifted Youth, Los Angeles Peter Atencio, director; Dal Wolf, managing partner/EP; Anthony Ficalora, EP of production; Michele Robb, producer; Jas Shelton, DP. Editorial Arcade Edit, Santa Monica, Calif. Sean Lagrange, editor; Crissy DeSimone, exec producer; Alexa Atkin, producer. Music Beacon Street Studios, Venice, Calif. John Nau, Andrew Feltenstein, composers; Leslie DiLullo, exec producer. Sound Design/Audio Post Lime Studios, Santa Monica Rohan Young, sound designer; Mark Meyuhas, mixer; Susie Boyajan, exec producer, mix and sound design. Postproduction Company 3, Santa Monica Stefan Sonnenfeld, colorist; Rhubie Jovanov, exec producer. VFX Method Studios, Santa Monica Michael Kennedy, VFX supervisor; Robert Owens, sr. exec producer; Cara Lehr, producer; Kelly Bumbarger, lead compositor.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
