Pete Riski, who is represented for commercial work in the U.S. by Wild Gift Content, has directed a heartwarming Christmas campaign for the Finnish healthcare company Terveystalo, created by TBWA\Helsinki and produced by Directors Guild Helsinki.
The film walks us through an ordinary Christmas morning, as a bearded man prepares for a new day. In the background, we hear a voiceover discussing health issues related to a certain patient. It’s only when we realize the man is Santa Claus, gearing up for another Christmas shift, that we learn the voiceover is his medical report from Terveystalo. The conclusion? Despite his age, the patient is in surprisingly good shape, fit as the proverbial fiddle. The spot whimsically announces that Terveystalo is now the official healthcare partner of Santa Claus.
Credits
Client Terveystalo Agency TBWA\Helsinki Jenni Kanerva, copywriter; Aino Soukko, art director; Aki Toivonen, creative strategist. Production Company Directors Guild Helsinki Pete Riski, director; Juha-Matti Nieminen, exec producer; Kasperi Maatta, production manager; Jason Wasicki, DP. Editorial and Online James Post Mikko Lopponen, editor. Color Grade Pullapost Henri Pulla, colorist. Sound Design El Camino Helsinki Akseli Soini, sound designer. Music Fried Antti “RZY” Riihimaki
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the “Mischief Rewired” campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled “Prowl” in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, “When you say ‘The Legend is back’ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.”
David Colman, creative director at Wieden+Kennedy London, said, “To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested ‘rewiring’ them. With... Read More
