Dogs sing in human voices to raise awareness of cancer among canines and the heavy toll in life it exacts. The performance is reminiscent of the iconic"We Are The World" music video. Curtis Wehrfritz of Untitled Films, Toronto, directed for agency Red Urban.
Credits
Client Nestle Purina/Pet Trust. Agency Red Urban, Toronto. Christina Yu, creative director; Patrick Shing, art director; Matt Syberg-Olsen, writer; Terri Vegso, integrated producer; Keith Barry, strategy & development director; Mary-Claire Barlow, creative resources manager. Production Company Untitled Films, Toronto. Curtis Wehrfritz, director; Michael Smith, producer; Lexy Kavluk, exec producer; Matt Hopkins, production designer; Kris Belchevski, DP. Editorial Rooster Post, Toronto. Christina Humphries, editor; Adam Cunliffe, Jawin Laverde, assistant editors; Yumi Suyama, producer; Melissa Kahn, exec producer. Post Alter Ego, Toronto. Eric Whipp, colorist. Post Fort York, Toronto. Ernie Mordak, Flame artist; Jason Pereira, assistant Flame artist. Music Pirate, Toronto Chris Tait, director; Ryan Kondrat, John LaMagna, Rob James, writers/performers; Rob James, lead vocal. Audio Pirate, Toronto Keith Ohman, mixer.
St. Lukes, Director Glenn Kitson Take A Flyer On Plant-Based Food Brand THIS
Plant-based food brand THIS™ is bringing its trademark humor to TV screens during Veganuary with the debut advertising campaign from its new creative agency, London-based St Luke’s.
Centerpiece of the campaign is this film directed by Glenn Kitson through St. Luke’s in-house production studio, Apostle Studios.
Shot in a mockumentary style complete with hand-held camera work on 35mm film, it stars a glamorous and very upbeat real estate agent who loves being at the top of her profession. She then reveals how after just one taste of the juicy, award-winning THIS™ Isn’t Pork Sausages, things changed. If meat-free sausages can taste this good, she reasons, then absolutely anything is possible. And with a flash, our estate agent has decided to become a wingsuit flyer--with somewhat unfortunate consequences.
Nonetheless, she remains cheerful, and the film finishes with the line “THIS Changes Everything*” along with a disclaimer that “everything” does not include wingsuit flying abilities.
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