A teary eyed robot transforms into a real-life boy who gets himself dirty playing all about the great outdoors. The message is that dirt is good, that a child should be a child–and that you can clean up any such mess with Persil. Visual effects house on the job was The Mill, London, which worked in tandem with director Phihlippe Andre of Bikini Films, London.
Credits
Agency: Bartle Bogle Hegarty, London Alex Grieve, Adrian Rossi, creatives Production Company: Bikini Films Philippe Andre, director Visual Effects: THE MILL, London Austen Humphries, shoot supervisor/producer; Doug Luka, shoot supervisor; Lucy Reid, producer; Barsley, lead Flame artist; Jonathan Box, Adam Grint, Giles Cheetham, Flame assistants; James Pratt, Borin McGloin, John Thornton, Smoke artists; Will O’Connor, 3D producer; Mario Licci, Vincent Baertsoen, Douglas Lassance, Eva Maria, Kuehlman, Aidan Gibbons, Dan Elliot, 3D artists; Adam Scott, telecine.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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