A teary eyed robot transforms into a real-life boy who gets himself dirty playing all about the great outdoors. The message is that dirt is good, that a child should be a child–and that you can clean up any such mess with Persil. Visual effects house on the job was The Mill, London, which worked in tandem with director Phihlippe Andre of Bikini Films, London.
Credits
Agency: Bartle Bogle Hegarty, London Alex Grieve, Adrian Rossi, creatives Production Company: Bikini Films Philippe Andre, director Visual Effects: THE MILL, London Austen Humphries, shoot supervisor/producer; Doug Luka, shoot supervisor; Lucy Reid, producer; Barsley, lead Flame artist; Jonathan Box, Adam Grint, Giles Cheetham, Flame assistants; James Pratt, Borin McGloin, John Thornton, Smoke artists; Will O’Connor, 3D producer; Mario Licci, Vincent Baertsoen, Douglas Lassance, Eva Maria, Kuehlman, Aidan Gibbons, Dan Elliot, 3D artists; Adam Scott, telecine.
O2 and VCCP’s faith Agency Scam The Scammers With AI Granny
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
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