The Perlorian Brothers of MJZ directed this spot in which a doctor is more a snake-oil salesman, prescribing an elixir bearing his name to a patient in need.
A voiceover asks us how we’d like our financial advisor to work the same way, selling a proprietary product that while it’s debatable it will help us, there’s no question it will help him–and his wallet.
This campaign for Creative Planning uses humor to tackle the lack of transparency in the wealth management industry.
Logan Hefflefinger of Lucky Post edited the “Works For Me” campaign for agency The Richards Group.
Credits
Client Creative Planning Agency The Richards Group Shane Altman, creative director/art director; Mike Bales, creative director/copywriter; JR Dixon, producer. Production MJZ The Perlorian Brothers Postproduction Lucky Post Logan hefflefinger, editor; Jessica Berry, exec producer; Neil Anderson, color; Dan Margules, online; Scottie Richardson, audio; Seth Olson, graphics; Jake Odgers, assistant editor; Kendall Kendall, producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
