The Perlorian Brothers of MJZ directed this spot in which a doctor is more a snake-oil salesman, prescribing an elixir bearing his name to a patient in need.
A voiceover asks us how we’d like our financial advisor to work the same way, selling a proprietary product that while it’s debatable it will help us, there’s no question it will help him–and his wallet.
This campaign for Creative Planning uses humor to tackle the lack of transparency in the wealth management industry.
Logan Hefflefinger of Lucky Post edited the “Works For Me” campaign for agency The Richards Group.
Credits
Client Creative Planning Agency The Richards Group Shane Altman, creative director/art director; Mike Bales, creative director/copywriter; JR Dixon, producer. Production MJZ The Perlorian Brothers Postproduction Lucky Post Logan hefflefinger, editor; Jessica Berry, exec producer; Neil Anderson, color; Dan Margules, online; Scottie Richardson, audio; Seth Olson, graphics; Jake Odgers, assistant editor; Kendall Kendall, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
