The Perlorian Brothers of MJZ directed this spot in which a doctor is more a snake-oil salesman, prescribing an elixir bearing his name to a patient in need.
A voiceover asks us how we’d like our financial advisor to work the same way, selling a proprietary product that while it’s debatable it will help us, there’s no question it will help him–and his wallet.
This campaign for Creative Planning uses humor to tackle the lack of transparency in the wealth management industry.
Logan Hefflefinger of Lucky Post edited the “Works For Me” campaign for agency The Richards Group.
CreditsClient Creative Planning Agency The Richards Group Shane Altman, creative director/art director; Mike Bales, creative director/copywriter; JR Dixon, producer. Production MJZ The Perlorian Brothers Postproduction Lucky Post Logan hefflefinger, editor; Jessica Berry, exec producer; Neil Anderson, color; Dan Margules, online; Scottie Richardson, audio; Seth Olson, graphics; Jake Odgers, assistant editor; Kendall Kendall, producer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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