Toronto agency Zulu Alpha Kilo takes on sore throats in a whole new creative way for the pharma category.
In this spot directed by The Perlorian Brothers, a lottery host struggles to manage her sore throat while attempting to read the final winning jackpot number. All the while hopeful lotto players hold their collective breath and wait as she begins gargling with BETADINE solution to ward off the onset of a cold or flu.
Toronto company Soft Citizen produced the Perlorians’ unconventional product category ad. (The Perlorian Brothers are handled by MJZ in the U.S.)
Credits
Client Purdue Pharma/BETADINE Agency Zulu Alpha Kilo Zak Mroueh, chief creative officer; Patrick Scissons, executive creative director; Kevin Sato, Gail Pak, art directors; Vinay Parmar, Irfan Khan, writers; Jac Benoit, producer; Heather Segal, Michael Szego, strategic planners. Production Soft Citizen The Perlorian Brothers, directors; Marrie Wasson, producer; Kris Belchevski, DP. Casting Jigsaw Casting Shasta Lutz, casting director. Postproduction Zulubot Max Lawlor, editor; Darren Achim, compositor/online; Ed Deng, animation; Wade Odlum, colorist. Audio Pirate Toronto Tom Eymundson, audio director; Joanne Uyeyama, producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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