A youngster picks a bottle of Sprite off of a tree branch, ready to drink the ripe beverage only to be interrupted by an elderly gent who relates a charmingly odd tale about a boy who rather than drink a bottle of Sprite decides to sell it and earns enough to buy two bottles. He then sells those two bottles and over the years amasses a million bottles.
However, this offbeat fable has fallen on deaf ears as we hear a burp, signaling that our original lad has decided to enjoy his handpicked libation.
The Perlorian Brothers of production house MJZ directed this spot titled “Ambition” for ad agency hello.
Credits
Client The Coca-Cola Company/Sprite Agency hello Ricardo Armentano, Walter Aregger, Hernan Ibarra, creative team; Gustavo Orueta, Chacho Verni, producer. Production MJZ The Perlorian Brothers, directors; David Zander, president; Eriks Krumins, exec producer; Chris McBride, line producer; Sebastian Pffaffenbichler, DP; Rodrigo Martirena, production designer; Flora Fernandez Marengo & Majo Garofali, exec producers (Labhouse); Agustin Ortiz Byrne, line producer (Labhouse). Editorial Emiliano Fardaus, editor.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
