A youngster picks a bottle of Sprite off of a tree branch, ready to drink the ripe beverage only to be interrupted by an elderly gent who relates a charmingly odd tale about a boy who rather than drink a bottle of Sprite decides to sell it and earns enough to buy two bottles. He then sells those two bottles and over the years amasses a million bottles.
However, this offbeat fable has fallen on deaf ears as we hear a burp, signaling that our original lad has decided to enjoy his handpicked libation.
The Perlorian Brothers of production house MJZ directed this spot titled “Ambition” for ad agency hello.
Credits
Client The Coca-Cola Company/Sprite Agency hello Ricardo Armentano, Walter Aregger, Hernan Ibarra, creative team; Gustavo Orueta, Chacho Verni, producer. Production MJZ The Perlorian Brothers, directors; David Zander, president; Eriks Krumins, exec producer; Chris McBride, line producer; Sebastian Pffaffenbichler, DP; Rodrigo Martirena, production designer; Flora Fernandez Marengo & Majo Garofali, exec producers (Labhouse); Agustin Ortiz Byrne, line producer (Labhouse). Editorial Emiliano Fardaus, editor.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
