This spot showing a fish gliding down a playground slide and across the floor epitomizes the essence of “smooth,” underscoring the smoothness of payment services for online storefronts provided by Swedish e-commerce company Klarna.
The Perlorian Brothers of MJZ directed “Fish” for agency DDB Stockholm.
Client Klarna Agency DDB Stockholm Tomas Granath, art director; Martinu Lundgren, copywriter; Mattias Bengtsson, producer. Production MJZ The Perlorian Brothers, directors; Helen Kenny, exec producer; Yann Gorriz, producer. CG/Post Glassworks Jane Bakx, exec producer; Christian Downes, producer; Rüdiger Kaltenhauser, CG, animation, styling and lighting; Dan Hope, CG modeling, animation and lighting; Martin Chatterjee, CG rigging; Roman Vrbovsky, CG modeling; Vaclav Cizkovsky, CG styling; Ally Burnett, compositing; Jonny Thorpe, color grading. Sound Design Redpipe Voiceover Michael Hayes, Soho Voices. Online DDB House Lukas Thuvesson. Music Deadmono.
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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