This spot showing a fish gliding down a playground slide and across the floor epitomizes the essence of “smooth,” underscoring the smoothness of payment services for online storefronts provided by Swedish e-commerce company Klarna.
The Perlorian Brothers of MJZ directed “Fish” for agency DDB Stockholm.
Client Klarna Agency DDB Stockholm Tomas Granath, art director; Martinu Lundgren, copywriter; Mattias Bengtsson, producer. Production MJZ The Perlorian Brothers, directors; Helen Kenny, exec producer; Yann Gorriz, producer. CG/Post Glassworks Jane Bakx, exec producer; Christian Downes, producer; Rüdiger Kaltenhauser, CG, animation, styling and lighting; Dan Hope, CG modeling, animation and lighting; Martin Chatterjee, CG rigging; Roman Vrbovsky, CG modeling; Vaclav Cizkovsky, CG styling; Ally Burnett, compositing; Jonny Thorpe, color grading. Sound Design Redpipe Voiceover Michael Hayes, Soho Voices. Online DDB House Lukas Thuvesson. Music Deadmono.
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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