Directed by The Perlorian Brothers via Canadian production company Merchant, this 45-second spot for Kicking Horse Coffee from agency Lifelong Crush opens on a donkey looking wistfully at the sun-splashed horses trotting past the humble barn where he spends his days.
His routine is dull and unvarying–until he spots a cobweb-covered motorcycle in the back of the barn. The sound of a revving engine signals the start of the music. At the same time, the song’s breakneck opening accompanies a color-splashed visual of the donkey barreling out of the barn, riding the motorcycle, and doing a donut before going full-throttle into the surrounding valley and onwards to the rest of the world.
The energetic and heartwarming spot captures the exhilaration that a good cup of coffee can provide and serves as an urgent reminder not to let life pass you by. In other words, be that donkey.
Titled “Kickstart Your Heart,” the commercial is being shown on TV and online across Canada and the U.S.
Credits
Client Kicking Horse Coffee Agency Lifelong Crush Christina Yu, creative director. Production Company Merchant The Perlorian Brothers, director; Natasha Braier, DP; Farrah Khaled, Ian Webb, Haley Taylor, exec producers; Andrew Sulliman, line producer. Editorial School Editing Ben Canny, editor; Yumi Suyama, exec producer; David Ngandu, assistant editor. CGI/VFX FABLEfx Kaj Steveman, VFX producer; Ulf Lundgren, VFX supervisor; Nils Lagergren, James Prosser, exec producers; Izmil Idris, production manager; Navaneeth Krishna, Wasim Ali, compositing; Vittoria Marini, Anurag Deshmukh, lighting; Mario Reitbauer, CFX; Dipti Patial, sr. creative rigger; Daniel Fotheringham, character animation director & character animator; Anton Blake, character animator; Aritz Basauri, character build & design; Johan Leuf, motorcycle prop build; Chawalit Jirattikansakul/DA, matchmove; Saurabh Gupta, head of pipeline; Alexander Bulygin, Solomon Ungom, pipeline TD; S.M. Shoaib, cloud/system administrator; Alexandra Berge, consultant relations. Color Grade Alter Ego Wade Odlum, colorist; Hilda Pereira, Jane Garrah, exec producers. VFX & Online Rodeo VFX Connie Dercho, exec producer; Laurent Taillefer, Igor Boros, VFX supervisors; Chloe Vankoughnett, post producer; Cesar Mion, Camille Potvin, Anne Georges, Flame artists; Jeremy Lewis, Flame assistant; Frederic St-Arnaud, matte painter. Audio House Eggplant Picture + Sound Nicola Treadgold, exec producer; Adam Damelin, producer/music supervisor; Nathan Handy, chief audio engineer.
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market.
The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world.
The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage.
The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy.
[video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/28140708/Family-Album.mp4"][/video] Read More
