Directed by The Perlorian Brothers via Canadian production company Merchant, this 45-second spot for Kicking Horse Coffee from agency Lifelong Crush opens on a donkey looking wistfully at the sun-splashed horses trotting past the humble barn where he spends his days.
His routine is dull and unvarying–until he spots a cobweb-covered motorcycle in the back of the barn. The sound of a revving engine signals the start of the music. At the same time, the song’s breakneck opening accompanies a color-splashed visual of the donkey barreling out of the barn, riding the motorcycle, and doing a donut before going full-throttle into the surrounding valley and onwards to the rest of the world.
The energetic and heartwarming spot captures the exhilaration that a good cup of coffee can provide and serves as an urgent reminder not to let life pass you by. In other words, be that donkey.
Titled “Kickstart Your Heart,” the commercial is being shown on TV and online across Canada and the U.S.
Credits
Client Kicking Horse Coffee Agency Lifelong Crush Christina Yu, creative director. Production Company Merchant The Perlorian Brothers, director; Natasha Braier, DP; Farrah Khaled, Ian Webb, Haley Taylor, exec producers; Andrew Sulliman, line producer. Editorial School Editing Ben Canny, editor; Yumi Suyama, exec producer; David Ngandu, assistant editor. CGI/VFX FABLEfx Kaj Steveman, VFX producer; Ulf Lundgren, VFX supervisor; Nils Lagergren, James Prosser, exec producers; Izmil Idris, production manager; Navaneeth Krishna, Wasim Ali, compositing; Vittoria Marini, Anurag Deshmukh, lighting; Mario Reitbauer, CFX; Dipti Patial, sr. creative rigger; Daniel Fotheringham, character animation director & character animator; Anton Blake, character animator; Aritz Basauri, character build & design; Johan Leuf, motorcycle prop build; Chawalit Jirattikansakul/DA, matchmove; Saurabh Gupta, head of pipeline; Alexander Bulygin, Solomon Ungom, pipeline TD; S.M. Shoaib, cloud/system administrator; Alexandra Berge, consultant relations. Color Grade Alter Ego Wade Odlum, colorist; Hilda Pereira, Jane Garrah, exec producers. VFX & Online Rodeo VFX Connie Dercho, exec producer; Laurent Taillefer, Igor Boros, VFX supervisors; Chloe Vankoughnett, post producer; Cesar Mion, Camille Potvin, Anne Georges, Flame artists; Jeremy Lewis, Flame assistant; Frederic St-Arnaud, matte painter. Audio House Eggplant Picture + Sound Nicola Treadgold, exec producer; Adam Damelin, producer/music supervisor; Nathan Handy, chief audio engineer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
