Amber Music scored this public service advocacy spot which points out that 36 states have a Tampon tax, which unfairly targets half the population. A Tampon is found in a jeweled enclosure because it is taxed like a luxury. It's a ludicrous tax, as reflected with a tongue-in-cheek sense of humor in this spot directed by Melanie Bridge of The Sweet Shop for agency J. Walter Thompson New York.
Credits
Music/Sound: Amber Music, New York; Mike Perri, producer/music supervisor; Michelle Curran, exec producer/creative director Audio Post: Heard City, New York; Jodi Levine, mixer Agency: J. Walter Thompson New York Production: The Sweet Shop, Hollywood, Calif. Melanie Bridge, director
Screenwork Type:Top Ten Chart
Video Tags:Top Ten Music Tracks
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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