Amber Music scored this public service advocacy spot which points out that 36 states have a Tampon tax, which unfairly targets half the population. A Tampon is found in a jeweled enclosure because it is taxed like a luxury. It's a ludicrous tax, as reflected with a tongue-in-cheek sense of humor in this spot directed by Melanie Bridge of The Sweet Shop for agency J. Walter Thompson New York.
CreditsMusic/Sound: Amber Music, New York; Mike Perri, producer/music supervisor; Michelle Curran, exec producer/creative director Audio Post: Heard City, New York; Jodi Levine, mixer Agency: J. Walter Thompson New York Production: The Sweet Shop, Hollywood, Calif. Melanie Bridge, director
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More