Amber Music scored this public service advocacy spot which points out that 36 states have a Tampon tax, which unfairly targets half the population. A Tampon is found in a jeweled enclosure because it is taxed like a luxury. It's a ludicrous tax, as reflected with a tongue-in-cheek sense of humor in this spot directed by Melanie Bridge of The Sweet Shop for agency J. Walter Thompson New York.
Credits
Music/Sound: Amber Music, New York; Mike Perri, producer/music supervisor; Michelle Curran, exec producer/creative director Audio Post: Heard City, New York; Jodi Levine, mixer Agency: J. Walter Thompson New York Production: The Sweet Shop, Hollywood, Calif. Melanie Bridge, director
Screenwork Type:Top Ten Chart
Video Tags:Top Ten Music Tracks
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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