Created by Pereira O’Dell in collaboration with Andrew Strickman, realtor.com’s head of brand and chief creative, this “Home of Search” campaign for realtor.com includes a dozen TV spots directed by Stacy Wall of Imperial Woodpecker.
One of those ads is “You Want Privacy” in which we meet a man who wants neighbors–but not too close to him. He gets his wish as realtor.com has situated him on a home in the mountains where he can play music at a high volume to his heart’s content.
This and two other spots in the campaign debuted during last week’s season 2 premiere of Hulu’s hit show The Handmaid’s Tale. The campaign also rolls out on such networks as ABC, NBC, CBS, HGTV and Bravo.
Credits
Client realtor.com Agency Pereira O’Dell, New York Dave Arnold, executive creative director; Jake Dubs, Suz Keen, creative directors; David Mattera, copywriter; Perry Morton, art director; Tennille Teague, head of production, NY; Rhea Phipps, associate producer; Cory Berger, managing director; Tom Naughton, director of strategy; Kira Loretto, brand strategist. Production Imperial Woodpecker Stacy Wall, director; Doug Halbert, managing partner/exec producer; Kristin Porter, line producer. Editorial Arcade Edit Geoff Hounsell, Dave Anderson, editors; Jeff Lopus, assistant editor; Sila Soyer, exec producer; Gavin Carroll, producer; Tristian Wake, Flame artist; Mark Popham, Flame assistant. Color The Mill Fergus McCall, colorist. Audio Heard City Phil Loeb, Keith Reynaud, engineers. Music Song: “You Don’t Love Me”; Dawn Penn, artist. Music Supervision Squeak E. Clean Productions, Inc. Sound Design Barking Owl Morgan Johnson, designer; KC Dosset, producer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
