Created by Pereira O’Dell in collaboration with Andrew Strickman, realtor.com’s head of brand and chief creative, this “Home of Search” campaign for realtor.com includes a dozen TV spots directed by Stacy Wall of Imperial Woodpecker.
One of those ads is “You Want Privacy” in which we meet a man who wants neighbors–but not too close to him. He gets his wish as realtor.com has situated him on a home in the mountains where he can play music at a high volume to his heart’s content.
This and two other spots in the campaign debuted during last week’s season 2 premiere of Hulu’s hit show The Handmaid’s Tale. The campaign also rolls out on such networks as ABC, NBC, CBS, HGTV and Bravo.
Credits
Client realtor.com Agency Pereira O’Dell, New York Dave Arnold, executive creative director; Jake Dubs, Suz Keen, creative directors; David Mattera, copywriter; Perry Morton, art director; Tennille Teague, head of production, NY; Rhea Phipps, associate producer; Cory Berger, managing director; Tom Naughton, director of strategy; Kira Loretto, brand strategist. Production Imperial Woodpecker Stacy Wall, director; Doug Halbert, managing partner/exec producer; Kristin Porter, line producer. Editorial Arcade Edit Geoff Hounsell, Dave Anderson, editors; Jeff Lopus, assistant editor; Sila Soyer, exec producer; Gavin Carroll, producer; Tristian Wake, Flame artist; Mark Popham, Flame assistant. Color The Mill Fergus McCall, colorist. Audio Heard City Phil Loeb, Keith Reynaud, engineers. Music Song: “You Don’t Love Me”; Dawn Penn, artist. Music Supervision Squeak E. Clean Productions, Inc. Sound Design Barking Owl Morgan Johnson, designer; KC Dosset, producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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