Created by Pereira O’Dell in collaboration with Andrew Strickman, realtor.com’s head of brand and chief creative, this “Home of Search” campaign for realtor.com includes a dozen TV spots directed by Stacy Wall of Imperial Woodpecker.
One of those ads is “You Want Privacy” in which we meet a man who wants neighbors–but not too close to him. He gets his wish as realtor.com has situated him on a home in the mountains where he can play music at a high volume to his heart’s content.
This and two other spots in the campaign debuted during last week’s season 2 premiere of Hulu’s hit show The Handmaid’s Tale. The campaign also rolls out on such networks as ABC, NBC, CBS, HGTV and Bravo.
Credits
Client realtor.com Agency Pereira O’Dell, New York Dave Arnold, executive creative director; Jake Dubs, Suz Keen, creative directors; David Mattera, copywriter; Perry Morton, art director; Tennille Teague, head of production, NY; Rhea Phipps, associate producer; Cory Berger, managing director; Tom Naughton, director of strategy; Kira Loretto, brand strategist. Production Imperial Woodpecker Stacy Wall, director; Doug Halbert, managing partner/exec producer; Kristin Porter, line producer. Editorial Arcade Edit Geoff Hounsell, Dave Anderson, editors; Jeff Lopus, assistant editor; Sila Soyer, exec producer; Gavin Carroll, producer; Tristian Wake, Flame artist; Mark Popham, Flame assistant. Color The Mill Fergus McCall, colorist. Audio Heard City Phil Loeb, Keith Reynaud, engineers. Music Song: “You Don’t Love Me”; Dawn Penn, artist. Music Supervision Squeak E. Clean Productions, Inc. Sound Design Barking Owl Morgan Johnson, designer; KC Dosset, producer.
Tonal, the strength training system combining revolutionary digital weight technology with personalized, AI-powered coaching, has introduced its new brand platform, “Power Progress,” and advertising campaign developed in partnership with Quality Experience (QX), the creative independent agency founded by Ari Weiss.
Directed by Aube Perrie of Pulse Films (UKMVA Director of the Year 2023 & 2024, UKMVA Best New Director 2021 and Webby’s Best Music Video 2022) with visual effects from The Mill NY, this brand film contrasts how the heavy chains of the past still shape how we work out today, with Tonal representing the future of fitness.
In addition to the brand film, the campaign includes cutdowns ranging from 90 seconds to 15 seconds, with even the shortest spot clearly connecting the old and the new. French director Perrie’s body of work includes music videos for Harry Styles, Megan Thee Stallion, and RM’s “LOST!”
“Sports marketing has had a long history of breakthrough advertising,” said QX creative chairman Weiss. “We wanted to launch with an idea as disruptive as the product itself. Not an easy bar to live up to. Like any great idea the insight is dead simple but the execution is unexpected and riveting. Great sports marketing doesn’t happen without great sports marketers and the team at Tonal shared our ambition to make the marketing as disruptive as the product.”
