Created by Pereira O’Dell in collaboration with Andrew Strickman, realtor.com’s head of brand and chief creative, this “Home of Search” campaign for realtor.com includes a dozen TV spots directed by Stacy Wall of Imperial Woodpecker.
One of those ads is “You Want Privacy” in which we meet a man who wants neighbors–but not too close to him. He gets his wish as realtor.com has situated him on a home in the mountains where he can play music at a high volume to his heart’s content.
This and two other spots in the campaign debuted during last week’s season 2 premiere of Hulu’s hit show The Handmaid’s Tale. The campaign also rolls out on such networks as ABC, NBC, CBS, HGTV and Bravo.
Credits
Client realtor.com Agency Pereira O’Dell, New York Dave Arnold, executive creative director; Jake Dubs, Suz Keen, creative directors; David Mattera, copywriter; Perry Morton, art director; Tennille Teague, head of production, NY; Rhea Phipps, associate producer; Cory Berger, managing director; Tom Naughton, director of strategy; Kira Loretto, brand strategist. Production Imperial Woodpecker Stacy Wall, director; Doug Halbert, managing partner/exec producer; Kristin Porter, line producer. Editorial Arcade Edit Geoff Hounsell, Dave Anderson, editors; Jeff Lopus, assistant editor; Sila Soyer, exec producer; Gavin Carroll, producer; Tristian Wake, Flame artist; Mark Popham, Flame assistant. Color The Mill Fergus McCall, colorist. Audio Heard City Phil Loeb, Keith Reynaud, engineers. Music Song: “You Don’t Love Me”; Dawn Penn, artist. Music Supervision Squeak E. Clean Productions, Inc. Sound Design Barking Owl Morgan Johnson, designer; KC Dosset, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
