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    People Obsess Over Their Cats, Dogs In ACANA Campaign From TDA Boulder

    By SHOOTUpdated:No Comments1879 Views

    Champion Petfoods has launched a campaign for its ACANA brand celebrating the over-the-top and oftentimes obsessive love that ACANA brand pet parents have for their dogs and cats. We can all relate.

    Agency TDA Boulder created the robust campaign which includes this spot titled “First Date” in which a guy brings a gal to his home where she sees first hand how obsessive he is about his cat.

    “It is so much easier to create a campaign that shines a fun light on reality, and nowadays, loving your pets ‘too much’ has become the norm, not the exception,” stated Jeremy Seibold, creative director, partner, TDA Boulder. “We are lucky to have a client who shares our pet-obsession and wanted to bring that passion to life.”

    Pablo Fusco via Madre (U.S.) and Madre Foca (Mexico) directed “First Date” along with another commercial in the campaign.

    Credits

    Client Champion Petfoods, ACANA Agency TDA Boulder Jonathan Schoenberg, executive creative director, partner; Jeremy Seibold, creative director, partner; Mia Nogueira, associate creative director; Matt Cavallo, art director; Dennis Di Salvo, executive producer. Production Madre (U.S.) and Madre Foca (Mexico) Pablo Fusco, director; Jonathon Ker, Ihxel Perez, exec producers. Editorial Cosmo Street Editorial, Los Angeles Julie Kravitz-Gannon, editor; Marie Mangahas, exec producer; Dianne M. Rodriguez, producer. Color Apache Quinn Alvarez, colorist; Stefanie Schaidenbrand, producer; LaRue Andersen, exec producer. Audio Post Margarita Mix Paul Hurtubise, mixer

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:MadrePablo FuscoTDA Boulder



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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