The fifth and final chapter of Groundhog Duel, a series of viral videos created by Red Tettemer/Philadelphia and produced by Cornerstone Pictures, focuses on the resolution of the legend — whether the groundhog did or didn’t see his shadow when he emerged from his burrow. In the video, he doesn’t emerge from his burrow, but from a bus that returned him from a series of encounters with the Shadow, which makes for a compelling viral series.
Credits
Agency: Red Tettemer, Inc. Steve Red, chief creative officer; Todd Taylor, associate creative director; Mike Mielcarz, art director; Matt Lanzdorf, senior copywriter; Jennifer Ostrich, vp director account management; Greg O’Loughlin, senior account executive; Chris Sembrot, photographer, designer Production Company: Cornerstone Pictures Romeo Tirone, director Editorial: Red Tettemer, Inc. Vic Carreno, editor; Joe Mosca, producer Visual Effects: Ripple Effects Interactive Christian Mayer, Randy Humphries, Scott Riemenshneider, interactive designers; Colin Burch, game illustration, designer; Todd Harris, account director; Bev Heitzer, project manager Music: Red Tettemer, Inc. Todd Taylor, composer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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