In this spot for Penn State University, the power of amplifying new voices–and with it ways of thinking–helps to break through barriers, reverberating through communities around the world and helping to better society.
Titled “Power,” this piece was directed by Phillip Lopez of Yella Inc. for NY agency Decoded. Yessian served as music/sound house.
Client Penn State University Agency Decoded Victor Sie, group creative director; Sam Cohen, sr. art director; Jess Joiner, copywriter; LaMae Nembhard, designer; Linzy Anderson, sr. producer. Production Yella inc., Los Angeles Phillip Lopez, director; Dannel Escallon, DP; Matthew Kauth, head of production; Melissa Llewellyn-Alston, producer; Ivan Ovalle, post producer. Editorial Lost Planet Tania Mesta, editor; Krystn Wagenberg, head of production; Casey Cayko, producer; Danny Conner, assistant editor. Music & Sound Yessian Music, New York Mike Dragovic, executive creative director/composer; Weston Fonger, sound designer; Marlene Bartos, exec producer/managing director; Angelina Powers, sr. producer; Brian Yessian, chief creative officer; Michael Yessian, head of production. Audio Post Vinyl Mix, New York Weston Fonger, mixer; Angelina Powers, exec producer; Marlene Bartos, managing director.
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market. The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world. The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage. The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/28140708/Family-Album.mp4"][/video] Read More
