In this spot for Penn State University, the power of amplifying new voices–and with it ways of thinking–helps to break through barriers, reverberating through communities around the world and helping to better society.
Titled “Power,” this piece was directed by Phillip Lopez of Yella Inc. for NY agency Decoded. Yessian served as music/sound house.
Client Penn State University Agency Decoded Victor Sie, group creative director; Sam Cohen, sr. art director; Jess Joiner, copywriter; LaMae Nembhard, designer; Linzy Anderson, sr. producer. Production Yella inc., Los Angeles Phillip Lopez, director; Dannel Escallon, DP; Matthew Kauth, head of production; Melissa Llewellyn-Alston, producer; Ivan Ovalle, post producer. Editorial Lost Planet Tania Mesta, editor; Krystn Wagenberg, head of production; Casey Cayko, producer; Danny Conner, assistant editor. Music & Sound Yessian Music, New York Mike Dragovic, executive creative director/composer; Weston Fonger, sound designer; Marlene Bartos, exec producer/managing director; Angelina Powers, sr. producer; Brian Yessian, chief creative officer; Michael Yessian, head of production. Audio Post Vinyl Mix, New York Weston Fonger, mixer; Angelina Powers, exec producer; Marlene Bartos, managing director.
Blink, a provider of affordable smart home security, has launched an advertising campaign which features a light-hearted slice-of-life portrait of Maggie, a busy, cost-conscious mother who values more--more time with her loved ones, and more bang for her buck. The campaign was created by Merman and directed by Eva Michon.
Acting as creative agency and production company, Merman tapped into its deep well of creative talent, including screenwriters and copywriters as well as directors and producers to ideate for the brand. Blink was presented with a half-dozen creative ideas for the campaign. The winning concept was created by Merman’s managing partner Kira Carstensen and in-house creative director, Jack Taylor Cox.
“We loved working with the incredible creative team at Blink,” said Carstensen. “They took our ideas and made them better. I am a huge fan of the product, and now the people who represent it. We hope this is the first of many projects with them--showing consumers how they can get more with Blink.”
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