This spot from Pedigree pet food out of BBDO New York starts seemingly right out of a movie with a young woman in the pouring rain declaring her eternal love for presumably an off-camera beau.
The camera then reveals her dearly beloved–a precious dog who is in dry weather.
A supered message reads: “Love at first sight isn’t just in the movies. It’s available at your local shelter.
Titled “Rain,” the commercial–directed by Lucas Shannon of production company Landia–shows us the joy of pet adoption at a local animal shelter.
CreditsClient Pedigree Agency BBDO David Lubars, chairman and chief creative officer worldwide; Luiz Sanchez, chief creative officer, North America; Matt MacDonald, chief creative officer, New York; Peter Kain, executive creative director; Bart Mol, Jim Connolly, creative directors; Katie Young, group executive producer; Marcelo Hanta-Davis, interactive producer; Maya Iwata, Benner Rawley, associate creative directors; Annemarie Norris, EVP group director, global strategy; Becky Burkhard, VP group executive producer; Madi Miller, producer; Melissa Lucier, sr. art producer. Production Company Landia Lucas Shannon, director; Julian Castro, line producer. Editorial Union Karen Kourtessis, editor; Jean Taylor, assistant editor; Melissa Lubin, exec producer; Lily Hartmann, producer. Telecine Company 3 Tim Masick, colorist; Ryan Moncrief, producer. VFX La Posta Sebastian Bucarey, VFX supervisor; Juana de Miguel, producer. Music Human Joshua Green producer. Audio Sonic Union Rob DiFondi, engineer; Carolyn Mandlavitz, producer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brandโs story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled โA New York Minute,โ the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brandโs own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuriโs jewelry makes an appearance as the best supporting actor.
โWhen I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a โcampaignโ could be,โ said Jacob Jordan, chief brand officer, Mejuri. โGia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuriโs values of celebrating women as their truest selves. I canโt wait for us to continue to tell the next chapters of this story.โ
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