This spot from Pedigree pet food out of BBDO New York starts seemingly right out of a movie with a young woman in the pouring rain declaring her eternal love for presumably an off-camera beau.
The camera then reveals her dearly beloved–a precious dog who is in dry weather.
A supered message reads: “Love at first sight isn’t just in the movies. It’s available at your local shelter.
Titled “Rain,” the commercial–directed by Lucas Shannon of production company Landia–shows us the joy of pet adoption at a local animal shelter.
Credits
Client Pedigree Agency BBDO David Lubars, chairman and chief creative officer worldwide; Luiz Sanchez, chief creative officer, North America; Matt MacDonald, chief creative officer, New York; Peter Kain, executive creative director; Bart Mol, Jim Connolly, creative directors; Katie Young, group executive producer; Marcelo Hanta-Davis, interactive producer; Maya Iwata, Benner Rawley, associate creative directors; Annemarie Norris, EVP group director, global strategy; Becky Burkhard, VP group executive producer; Madi Miller, producer; Melissa Lucier, sr. art producer. Production Company Landia Lucas Shannon, director; Julian Castro, line producer. Editorial Union Karen Kourtessis, editor; Jean Taylor, assistant editor; Melissa Lubin, exec producer; Lily Hartmann, producer. Telecine Company 3 Tim Masick, colorist; Ryan Moncrief, producer. VFX La Posta Sebastian Bucarey, VFX supervisor; Juana de Miguel, producer. Music Human Joshua Green producer. Audio Sonic Union Rob DiFondi, engineer; Carolyn Mandlavitz, producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
