This spot from Pedigree pet food out of BBDO New York starts seemingly right out of a movie with a young woman in the pouring rain declaring her eternal love for presumably an off-camera beau.
The camera then reveals her dearly beloved–a precious dog who is in dry weather.
A supered message reads: “Love at first sight isn’t just in the movies. It’s available at your local shelter.
Titled “Rain,” the commercial–directed by Lucas Shannon of production company Landia–shows us the joy of pet adoption at a local animal shelter.
Credits
Client Pedigree Agency BBDO David Lubars, chairman and chief creative officer worldwide; Luiz Sanchez, chief creative officer, North America; Matt MacDonald, chief creative officer, New York; Peter Kain, executive creative director; Bart Mol, Jim Connolly, creative directors; Katie Young, group executive producer; Marcelo Hanta-Davis, interactive producer; Maya Iwata, Benner Rawley, associate creative directors; Annemarie Norris, EVP group director, global strategy; Becky Burkhard, VP group executive producer; Madi Miller, producer; Melissa Lucier, sr. art producer. Production Company Landia Lucas Shannon, director; Julian Castro, line producer. Editorial Union Karen Kourtessis, editor; Jean Taylor, assistant editor; Melissa Lubin, exec producer; Lily Hartmann, producer. Telecine Company 3 Tim Masick, colorist; Ryan Moncrief, producer. VFX La Posta Sebastian Bucarey, VFX supervisor; Juana de Miguel, producer. Music Human Joshua Green producer. Audio Sonic Union Rob DiFondi, engineer; Carolyn Mandlavitz, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
