The commercial begins with an animated scene with a thin wiry man with glasses sitting in front of a TV. The PBS Symbol appears and begins to speak to him about his interest in science. As he speaks scientific symbols such as cartoon space ships, DNA and animals race across the screen. The programs Nova, Scientific American Frontiers, and Nature float across the screen followed by animated graphics of their suject. The commercial informs the viewer that PBS is “cooking up the best science on TV. It is ok to be smart, just don’t let it go to your head. PBS.”
Credits
Agency: PBS Marketing Group John Ruppenthal, creative director; Eric Yeater, writer; Derrick Chamlee, art director; Kevin Lahr, producer Production Company: Bent Image Lab Pascal Campion, director/animation artist; Ray Di Carlo, executive producer; Anthony Greene, producer; Chad Essley, Eric Kilkenny, Rob Shaw, animation artists Editorial: Bent Image Lab Steve Miller, offline/online editor Postproduction: Bent Image Lab Steve Balzer, Orland Nutt, After Effects/composite artists Audio: Digital One Eric Stolberg, audio post mixer/sound designer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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