The commercial begins with an animated scene with a thin wiry man with glasses sitting in front of a TV. The PBS Symbol appears and begins to speak to him about his interest in science. As he speaks scientific symbols such as cartoon space ships, DNA and animals race across the screen. The programs Nova, Scientific American Frontiers, and Nature float across the screen followed by animated graphics of their suject. The commercial informs the viewer that PBS is “cooking up the best science on TV. It is ok to be smart, just don’t let it go to your head. PBS.”
Credits
Agency: PBS Marketing Group John Ruppenthal, creative director; Eric Yeater, writer; Derrick Chamlee, art director; Kevin Lahr, producer Production Company: Bent Image Lab Pascal Campion, director/animation artist; Ray Di Carlo, executive producer; Anthony Greene, producer; Chad Essley, Eric Kilkenny, Rob Shaw, animation artists Editorial: Bent Image Lab Steve Miller, offline/online editor Postproduction: Bent Image Lab Steve Balzer, Orland Nutt, After Effects/composite artists Audio: Digital One Eric Stolberg, audio post mixer/sound designer
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
MySHOOT Profiles
Add A Comment