PayPal joined forces with animation studio Aardman and Channel 4 for this campaign called "Turkey Dash," an animated race that's designed to boost donations to charity this holiday season.
In this spot, Aardman creature creations are being motivated by training from fitness guru Scarlett Moffatt, a premise conceived by Crispin Porter + Bogusky London.
Visual Effects/Animation: Aardman, Bristol, UK; Darren Dubicki, dir., character & set designs, visual development; Andy Lavery, dir, modeler/texture artist; Jason Fletcher-Bartholomew, prod.; Heather Wright, EP; Joe Wood, storybds & animatic; Sylvia Bull, character designs; Graham Carter, Thomas Fox, visual development; Rich Webber, puppet sculptor; Rich Spence, CGI sup., modeler/texture artist; Mat Rees, Daniel Gerhardt, Davide Profita, Adam Zienowicz, Chris Delloyd, James Young, Jaroslav Polensky, Benjamin Mars, Rosie Ashforth, Matthew Morris, Gaston Di Tommaso, CGI animators; Rikke Planeta, Lee Bowditch, Signe Cold, Ben Toogood, Tom Lord, modelers/texture artists; Rikke Planeta, Tessa Mapp, modelers/texture artists & ltg; Marine Goalard, David Capon, ltg; Andreas Niklas, motion graphics; Jim Lewis, comp sup.; Dan Blore, Fernando Lechuga, Oliver Street, compositors, (Toolbox: Myer, ZBrush, Arnold, Nuke, Adobe Premier) Agency: Crispin Porter+Bogusky, London Production: Aardman, Bristol, UK Darren Dubicki, Andy Lavery, directors
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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