PayPal joined forces with animation studio Aardman and Channel 4 for this campaign called "Turkey Dash," an animated race that's designed to boost donations to charity this holiday season.
In this spot, Aardman creature creations are being motivated by training from fitness guru Scarlett Moffatt, a premise conceived by Crispin Porter + Bogusky London.
Visual Effects/Animation: Aardman, Bristol, UK; Darren Dubicki, dir., character & set designs, visual development; Andy Lavery, dir, modeler/texture artist; Jason Fletcher-Bartholomew, prod.; Heather Wright, EP; Joe Wood, storybds & animatic; Sylvia Bull, character designs; Graham Carter, Thomas Fox, visual development; Rich Webber, puppet sculptor; Rich Spence, CGI sup., modeler/texture artist; Mat Rees, Daniel Gerhardt, Davide Profita, Adam Zienowicz, Chris Delloyd, James Young, Jaroslav Polensky, Benjamin Mars, Rosie Ashforth, Matthew Morris, Gaston Di Tommaso, CGI animators; Rikke Planeta, Lee Bowditch, Signe Cold, Ben Toogood, Tom Lord, modelers/texture artists; Rikke Planeta, Tessa Mapp, modelers/texture artists & ltg; Marine Goalard, David Capon, ltg; Andreas Niklas, motion graphics; Jim Lewis, comp sup.; Dan Blore, Fernando Lechuga, Oliver Street, compositors, (Toolbox: Myer, ZBrush, Arnold, Nuke, Adobe Premier) Agency: Crispin Porter+Bogusky, London Production: Aardman, Bristol, UK Darren Dubicki, Andy Lavery, directors
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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