PayPal joined forces with animation studio Aardman and Channel 4 for this campaign called "Turkey Dash," an animated race that's designed to boost donations to charity this holiday season.
In this spot, Aardman creature creations are being motivated by training from fitness guru Scarlett Moffatt, a premise conceived by Crispin Porter + Bogusky London.
Visual Effects/Animation: Aardman, Bristol, UK; Darren Dubicki, dir., character & set designs, visual development; Andy Lavery, dir, modeler/texture artist; Jason Fletcher-Bartholomew, prod.; Heather Wright, EP; Joe Wood, storybds & animatic; Sylvia Bull, character designs; Graham Carter, Thomas Fox, visual development; Rich Webber, puppet sculptor; Rich Spence, CGI sup., modeler/texture artist; Mat Rees, Daniel Gerhardt, Davide Profita, Adam Zienowicz, Chris Delloyd, James Young, Jaroslav Polensky, Benjamin Mars, Rosie Ashforth, Matthew Morris, Gaston Di Tommaso, CGI animators; Rikke Planeta, Lee Bowditch, Signe Cold, Ben Toogood, Tom Lord, modelers/texture artists; Rikke Planeta, Tessa Mapp, modelers/texture artists & ltg; Marine Goalard, David Capon, ltg; Andreas Niklas, motion graphics; Jim Lewis, comp sup.; Dan Blore, Fernando Lechuga, Oliver Street, compositors, (Toolbox: Myer, ZBrush, Arnold, Nuke, Adobe Premier) Agency: Crispin Porter+Bogusky, London Production: Aardman, Bristol, UK Darren Dubicki, Andy Lavery, directors
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
