A young woman is plagued by black birds of prey. Every where she goes the birds appear. They circle above as she walks to and from classes, appear at the library and while she is eating with friends. An announcer asks “Is the thought of paying back your university tuition fees preying on your mind?” The announcer continues to outline the terms of a “tuition free loan” which is only repaid once the student is gainfully employed. The girl emerges from her graduation and the birds disperse. The words “Study first. Pay back when you are earning.” appears amongst the birds as they are retreating into the sky.
Credits
Agency: Delaney Lund Knox Warren Ken Sara, creative director; Richard Warren and Paul Hancock, creatives; Lauraine Bhuglah, producer Production Company: The Pink Film Company Michael Geoghegan, director; Karen Cunningham, producer; Robbie Ryan, DP Editorial: Peepshow Spencer Ferszt, editor; Jo Trainis, producer Postproduction: Framestore CFC | London Dave Ludlum, colorist Audio: Wave Studio Parv Thind, audio post mixer/sound designer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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