A young woman is plagued by black birds of prey. Every where she goes the birds appear. They circle above as she walks to and from classes, appear at the library and while she is eating with friends. An announcer asks “Is the thought of paying back your university tuition fees preying on your mind?” The announcer continues to outline the terms of a “tuition free loan” which is only repaid once the student is gainfully employed. The girl emerges from her graduation and the birds disperse. The words “Study first. Pay back when you are earning.” appears amongst the birds as they are retreating into the sky.
Credits
Agency: Delaney Lund Knox Warren Ken Sara, creative director; Richard Warren and Paul Hancock, creatives; Lauraine Bhuglah, producer Production Company: The Pink Film Company Michael Geoghegan, director; Karen Cunningham, producer; Robbie Ryan, DP Editorial: Peepshow Spencer Ferszt, editor; Jo Trainis, producer Postproduction: Framestore CFC | London Dave Ludlum, colorist Audio: Wave Studio Parv Thind, audio post mixer/sound designer
The Best Work You May Never See: Diamond, Director Mark Zibert “Finish It” For Terry Fox Foundation
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
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