Paramedics are working to revive a 17 year old boy who has over dosed. The boy gets up while the paramedics are working. The boy switches places with the paramedic. The words “Education has the power to change everything” appear “Help us help them stay in school. Pathways.”
Credits
Agency: Ogilvy & Mather Janet Kestin, creative director; Tim Piper, art director; Chris Dacyshyn, copywriter; Brenda Surminski, producer Production Company: Untitled, Toronto Hubert Davis, director; James Davis, Aerin Barnes, executive producers; Tom Evelyn, producer; Adam Marsden, DP Editorial: Panic & Bob, Toronto Michelle Czukar, editor Postproduction: Notch Chuck Nosworthy, colorist Sound Design: David Fleury Music Dan Kuntz, sound designer Audio: Technicolor Creative Services | Toronto John Naslen, chief audio engineer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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