This animated spot from Passion Pictures–featuring animal-like creatures for which directors Kyra & Constantin are known–promotes Anchor spread and what it does for sandwiches, particularly when a sandwich is used as a bribe by a parent to get his kid out of an amusement game ball pit.
Per the concept from London ad agency Creature, in this commercial titled “Home Time,” the dad winds up getting caught in the ball pit while his youngster escapes to enjoy the sandwich.
Client Anchor Agency Creature London Kate Taylor, producer; Amy Connery, assistant producer; Lydia Raghaven, Tori Fannon, creatives; Ben Middleton, creative director. Production Passion Pictures, London Kyra & Constantin, directors and character design/previz; Ryan Goodwin-Smith, Debbie Crosscup, exec producers. Mike Turoff, head of production; Juliette Stern, producer; Chris Jestico, Jasmine Hall, CG coordinators; Jason Nicholas, head of CG; Neil Riley, VFX supervisor; Stuart Hall, CG supervisor and texturing/shading, lighting & rendering; Daniel Lambert, concept art; Brendan Houghton, Christina Conradi, storyboards; Tim King, Kingsley Bailey, editing; Chris Strong, Mattias Bjurstrom, Tom Bryant, modeling; Louise Chassain, texturing/shading; Femi Adegboye, texturing/shading, lighting & rendering; Matteo Nibbi, Giulia Dell’ Armi, Alice Jarre, rigging; Catherine Eldridge (supervisor), Boris Hiestand, Pascale Borie, Aldo Gagliardi, animation; Kwai Ip, Antonios Defteraios, Colin Perret, Gabriele Vernones, Junaid Syed, FX; David Watson, lighting & rendering; Matheus Lacava, compositing. CG Design Development Painting Practice Postproduction Rushes London Joe West, producer. Unit Post Ross Culligan, producer. Denny Cooper, colorist, Sound Design Factory, London
This Tết (Vietnamese for Lunar New Year), Apple launches its second “Shot on iPhone” campaign for Vietnam, this year collaborating on a music video with chart topping Gen Z superstar, Wren Evans. Titled “Save the Music,” the music video was directed by C Prinz via production house SMUGGLER for TBWA\Media Arts Lab (Southeast Asia) and showcases the camera capabilities of the iPhone 16 Pro--shot by cinematographer Mike Altskan. “Save the Music” celebrates Evans’ love of music, pride in Vietnamese creativity and inspires others to follow that creative path. [video width="640" height="360" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/18180825/WREN-EVANS-CUU-LAY-AM-NHAC-OFFICIAL-MUSIC-VIDEO.mp4"][/video] Read More
