This animated spot from Passion Pictures–featuring animal-like creatures for which directors Kyra & Constantin are known–promotes Anchor spread and what it does for sandwiches, particularly when a sandwich is used as a bribe by a parent to get his kid out of an amusement game ball pit.
Per the concept from London ad agency Creature, in this commercial titled “Home Time,” the dad winds up getting caught in the ball pit while his youngster escapes to enjoy the sandwich.
Client Anchor Agency Creature London Kate Taylor, producer; Amy Connery, assistant producer; Lydia Raghaven, Tori Fannon, creatives; Ben Middleton, creative director. Production Passion Pictures, London Kyra & Constantin, directors and character design/previz; Ryan Goodwin-Smith, Debbie Crosscup, exec producers. Mike Turoff, head of production; Juliette Stern, producer; Chris Jestico, Jasmine Hall, CG coordinators; Jason Nicholas, head of CG; Neil Riley, VFX supervisor; Stuart Hall, CG supervisor and texturing/shading, lighting & rendering; Daniel Lambert, concept art; Brendan Houghton, Christina Conradi, storyboards; Tim King, Kingsley Bailey, editing; Chris Strong, Mattias Bjurstrom, Tom Bryant, modeling; Louise Chassain, texturing/shading; Femi Adegboye, texturing/shading, lighting & rendering; Matteo Nibbi, Giulia Dell’ Armi, Alice Jarre, rigging; Catherine Eldridge (supervisor), Boris Hiestand, Pascale Borie, Aldo Gagliardi, animation; Kwai Ip, Antonios Defteraios, Colin Perret, Gabriele Vernones, Junaid Syed, FX; David Watson, lighting & rendering; Matheus Lacava, compositing. CG Design Development Painting Practice Postproduction Rushes London Joe West, producer. Unit Post Ross Culligan, producer. Denny Cooper, colorist, Sound Design Factory, London
Continuing their partnership to combat the mental health crisis among America’s youth, the Ad Council and McCann New York have released the latest installment of the “Sound It Out” campaign which focuses on helping parents and caregivers have meaningful conversations with their kids about emotional wellbeing.
The new work, “Listening is a Form of Love,” focuses on the important role parents and caregivers play in supporting young people’s emotional wellbeing and is supported by new data from Surgo Health’s Youth Mental Health Tracker. The survey highlights that: 55% of youth (ages 10-24) report mental health struggles; and one in five youth report symptoms of depression, and one in four report symptoms of anxiety.
The film includes an interactive digital experience that invites parents to practice “holding space” by pressing the space bar to listen to kids sharing what they wish their parents could hear, in their own words. Along with this literal interpretation of the active listening the campaign encourages, the website also gives valuable tools to help parents and caregivers be better listeners, and in turn, better support their kids.
There is also this 60-second PSA--directed by Alex Fischman Cardenas via Greenpoint Pictures--which underscores the power and importance of listening to your loved ones.
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