This animated spot from Passion Pictures–featuring animal-like creatures for which directors Kyra & Constantin are known–promotes Anchor spread and what it does for sandwiches, particularly when a sandwich is used as a bribe by a parent to get his kid out of an amusement game ball pit.
Per the concept from London ad agency Creature, in this commercial titled “Home Time,” the dad winds up getting caught in the ball pit while his youngster escapes to enjoy the sandwich.
Client Anchor Agency Creature London Kate Taylor, producer; Amy Connery, assistant producer; Lydia Raghaven, Tori Fannon, creatives; Ben Middleton, creative director. Production Passion Pictures, London Kyra & Constantin, directors and character design/previz; Ryan Goodwin-Smith, Debbie Crosscup, exec producers. Mike Turoff, head of production; Juliette Stern, producer; Chris Jestico, Jasmine Hall, CG coordinators; Jason Nicholas, head of CG; Neil Riley, VFX supervisor; Stuart Hall, CG supervisor and texturing/shading, lighting & rendering; Daniel Lambert, concept art; Brendan Houghton, Christina Conradi, storyboards; Tim King, Kingsley Bailey, editing; Chris Strong, Mattias Bjurstrom, Tom Bryant, modeling; Louise Chassain, texturing/shading; Femi Adegboye, texturing/shading, lighting & rendering; Matteo Nibbi, Giulia Dell’ Armi, Alice Jarre, rigging; Catherine Eldridge (supervisor), Boris Hiestand, Pascale Borie, Aldo Gagliardi, animation; Kwai Ip, Antonios Defteraios, Colin Perret, Gabriele Vernones, Junaid Syed, FX; David Watson, lighting & rendering; Matheus Lacava, compositing. CG Design Development Painting Practice Postproduction Rushes London Joe West, producer. Unit Post Ross Culligan, producer. Denny Cooper, colorist, Sound Design Factory, London
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
