This Christmas season spot for Anchor Spreadable butter which takes us into the home of a furry creature family depicts the drawback of giving a cute noisy toy to a child. In this case, the Xmas gift is a toy elephant that makes a trumpeting noise when squeezed–much to the chagrin of the family matriarch.
Kyra and Constantin of Passion Pictures directed this commercial, titled “Little Elephant,” for agency Creature of London.
Client Anchor Spreadable Agency Creature of London Ben Middleton, Ed Warren, Stu Outhwaite, creative directors; Sam Bishop, Mike Eichler, creatives; James Mitchell, strategist; Madeline Smith, producer. Production Passion Pictures, London Kyra & Constantin, directors; Ryan Goodwin-Smith, exec producer; Matt Saxton, producer; Kirsty Ratcliffe, production assistant; Tim King, editor. (Toolbox: Maya, Modo, Nuke, Arnold, ZBrush, Photoshop, Yeti, Houdini, Premiere)
Dancer turned director Ezra Hurwitz collaborates with Ailey II artistic director Francesca Harper, featuring movement as museum pieces against the Whitney Museum of American Art’s striking architecture for this short film titled Echoes of Ailey. Commissioned to celebrate “Edges of Ailey” at the Whitney Museum, the film accompanies the first large-scale exhibition on the life and enduring legacy of visionary artist and choreographer Alvin Ailey. “Edges of Ailey” is currently on view at the Whitney until February 9.
Animating iconic images from Alvin Ailey’s 20th-century repertory, the film expands on the exhibition by constructing a visual narrative around his storytelling and influences. Set to Radiohead’s “Everything In Its Right Place,” dancers from the Alvin Ailey American Dance Theater, Ailey II, and The Ailey School capture the emotional core of the company’s history--physically situating Ailey’s masterworks amongst the Whitney’s collection.
“As a child, my grandmother took me to Ailey’s Revelations once a year,” said Hurwitz. “No matter how often I saw it, the work captivated me. There isn’t one specific thing I hope viewers take away from the film--or one way to interpret its images. It’s meant to be an abstract work, like Ailey’s creations.”
Turning to his archive, Hurwitz and Harper illuminate key sequences symbolic of Ailey’s profound legacy, closing on an uninterrupted sequence from "I’ve Been Buked," the opening movement of Ailey’s legendary "Revelations." Carrying a watershed moment back to its own medium, Echoes of Ailey captures the multigenerational impact of Ailey’s work, continued by his organization. The short film first premiered on Nowness.
Hurwitz is... Read More
