This Christmas season spot for Anchor Spreadable butter which takes us into the home of a furry creature family depicts the drawback of giving a cute noisy toy to a child. In this case, the Xmas gift is a toy elephant that makes a trumpeting noise when squeezed–much to the chagrin of the family matriarch.
Kyra and Constantin of Passion Pictures directed this commercial, titled “Little Elephant,” for agency Creature of London.
Client Anchor Spreadable Agency Creature of London Ben Middleton, Ed Warren, Stu Outhwaite, creative directors; Sam Bishop, Mike Eichler, creatives; James Mitchell, strategist; Madeline Smith, producer. Production Passion Pictures, London Kyra & Constantin, directors; Ryan Goodwin-Smith, exec producer; Matt Saxton, producer; Kirsty Ratcliffe, production assistant; Tim King, editor. (Toolbox: Maya, Modo, Nuke, Arnold, ZBrush, Photoshop, Yeti, Houdini, Premiere)
American Family Insurance connects with Marvel Studio’s Captain America: Brave New World--which hits theaters this week (2/14)--on a campaign which reflects the parallels between the insurance company’s Red Roofline and Captain America’s iconic shield as trusted symbols of protection.
This :45 cinema ad features original footage with Anthony Mackie as Captain America in an action-packed sequence that concludes at a family’s home. Introduced by American Family Insurance’s distinctive musical jingle, we hear a voiceover reminding viewers “Life’s better when you’re under our roof because we help protect your dreams.” As Captain America checks on the family, their son remarks, “I like your shield.” Captain America looks upward to the red roof and responds, “I like yours, too.” The ad ends with the company logo and its long-running tagline, “Insure carefully, dream fearlessly.”
The :45 cinema spot and :30 TV version were directed by Anthony Leonardi III via production house Eleanor for ad agency Elite Media.
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