Partnership for a Drug Free America’s “Statue” focuses on a spotlighted statue of a discus player. A voiceover says, “sports are great for a kid’s body, steroids aren’t.” As the voiceover warns against some of the health hazards of steroids such as stunted bone growth and liver cancer, the statue begins to break down, losing its statuesque appearance as a real person might if they were on steroids. The commercial urges parents to talk to their kids about the grave dangers of steroids and to visit drugfree.org for help.
Credits
Agency: BBDO North America, Atmosphere BBDO Chief Creative Director, Jimmy Siegel; Copywriter, Jimmy Siegel, Kathleen Van Hoff; Assistant Art Director, Ben Waldman; Producer, Jamie Cohen; Director Music/Radio Production, Rani Vaz Production Company: Semerad Director of Animation/Partner, Johnnie Semerad; Head of Production, Gray Hirshfield; Executive Director/Partner, Amy Taylor; CG Supervisor/Lead Artist, Kris Rivel; Technical Director, Foad Faridzadeh; Lead Animator, Boris Ustaev; Animators, Anderson Ko, Michael Lasker, Sam Cuttriss, Steven Parish, Sandor Toledo, Jordan Sariego Editorial: Semerad Director of Animation/Partner, Johnnie Semerad; Head of Production, Gray Hirshfield; Executive Director/Partner, Amy Taylor; CG Supervisor/Lead Artist, Kris Rivel; Technical Director, Foad Faridzadeh; Lead Animator, Boris Ustaev; Animators, Anderson Ko, Michael Lasker, Sam Cuttriss, Steven Parish, Sandor Toledo, Jordan Sariego Visual Effects: Semerad Director of Animation/Partner, Johnnie Seme
W+K London, Director Fredrik Bond Re-wire The Past With Modern Mischief, Take An Electrifying Ride In The Ford Capri
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the “Mischief Rewired” campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled “Prowl” in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, “When you say ‘The Legend is back’ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.”
David Colman, creative director at Wieden+Kennedy London, said, “To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested ‘rewiring’ them. With... Read More
MySHOOT Profiles
Add A Comment