Partnership for a Drug Free America’s “Statue” focuses on a spotlighted statue of a discus player. A voiceover says, “sports are great for a kid’s body, steroids aren’t.” As the voiceover warns against some of the health hazards of steroids such as stunted bone growth and liver cancer, the statue begins to break down, losing its statuesque appearance as a real person might if they were on steroids. The commercial urges parents to talk to their kids about the grave dangers of steroids and to visit drugfree.org for help.
Credits
Agency: BBDO North America, Atmosphere BBDO Chief Creative Director, Jimmy Siegel; Copywriter, Jimmy Siegel, Kathleen Van Hoff; Assistant Art Director, Ben Waldman; Producer, Jamie Cohen; Director Music/Radio Production, Rani Vaz Production Company: Semerad Director of Animation/Partner, Johnnie Semerad; Head of Production, Gray Hirshfield; Executive Director/Partner, Amy Taylor; CG Supervisor/Lead Artist, Kris Rivel; Technical Director, Foad Faridzadeh; Lead Animator, Boris Ustaev; Animators, Anderson Ko, Michael Lasker, Sam Cuttriss, Steven Parish, Sandor Toledo, Jordan Sariego Editorial: Semerad Director of Animation/Partner, Johnnie Semerad; Head of Production, Gray Hirshfield; Executive Director/Partner, Amy Taylor; CG Supervisor/Lead Artist, Kris Rivel; Technical Director, Foad Faridzadeh; Lead Animator, Boris Ustaev; Animators, Anderson Ko, Michael Lasker, Sam Cuttriss, Steven Parish, Sandor Toledo, Jordan Sariego Visual Effects: Semerad Director of Animation/Partner, Johnnie Seme
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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