Vince Haycock of Park Pictures directed this public service short for the One Love Foundation aimed at raising awareness of the dangerous cycle of abusive relationships. Titled “Love Labyrinth,” this piece thrusts us into such a destructive relationship.
“Love Labyrinth” aims to start a conversation among teens and college students at campuses nationwide about what behavior is acceptable in a relationship and what is not.
Editor was David Brodie of Rock Paper Scissors.
Client One Love Foundation, www.joinonelove.org. Production Park Pictures Vince Haycock, director; Jackie Kelman Bisbee, Alex Fisch, exec producers; Anne Bobroff, head of production; Courtney Davies, line producer; Jeremy Hartman, production supervisor; Conor Bailey, assistant production supervisor; Stefan Medin, 1st AD; Rob Topp, 2nd AD; Katelin Arizmendi, DP; Brian Freesh, camera operator; Neil Chartier, 1st AC; Traci Chartier, 2nd AC; Julio Salcedo, loader; Byron Echeverria, VTR; Thomas Marvel, script supervisor. Evan Freeman, audio mixer; Aaron Acord, boom op; Mark Farney, gaffer; Wadsworth Peters, best boy; Chris Wieland, Han Whitesides, grips; Shane Valentino, production designer; Shaun Ross, assistant art director Lindsey Ferguson, set deorator; Lindsay Sushil, shopper; Aaron Higgins, prop master; Justin Walker, set dresser; Hailee Jacobs, art PA; Natasha Newman Thomas, costume designer; Monna Mainwaring, key makeup; Debra Davidson, makeup assistant; Melissa Downing, location manager. Editorial Rock Paper Scissors David Brodie, editor. Post Framestore Beau Leon, colorist. Music Ring the Alarm Performers Isaiah Adam, Alexis Hamer, Teodora Marcella, Juana Samayoa, Jameson Coles
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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