Vince Haycock of Park Pictures directed this public service short for the One Love Foundation aimed at raising awareness of the dangerous cycle of abusive relationships. Titled “Love Labyrinth,” this piece thrusts us into such a destructive relationship.
“Love Labyrinth” aims to start a conversation among teens and college students at campuses nationwide about what behavior is acceptable in a relationship and what is not.
Editor was David Brodie of Rock Paper Scissors.
Client One Love Foundation, www.joinonelove.org. Production Park Pictures Vince Haycock, director; Jackie Kelman Bisbee, Alex Fisch, exec producers; Anne Bobroff, head of production; Courtney Davies, line producer; Jeremy Hartman, production supervisor; Conor Bailey, assistant production supervisor; Stefan Medin, 1st AD; Rob Topp, 2nd AD; Katelin Arizmendi, DP; Brian Freesh, camera operator; Neil Chartier, 1st AC; Traci Chartier, 2nd AC; Julio Salcedo, loader; Byron Echeverria, VTR; Thomas Marvel, script supervisor. Evan Freeman, audio mixer; Aaron Acord, boom op; Mark Farney, gaffer; Wadsworth Peters, best boy; Chris Wieland, Han Whitesides, grips; Shane Valentino, production designer; Shaun Ross, assistant art director Lindsey Ferguson, set deorator; Lindsay Sushil, shopper; Aaron Higgins, prop master; Justin Walker, set dresser; Hailee Jacobs, art PA; Natasha Newman Thomas, costume designer; Monna Mainwaring, key makeup; Debra Davidson, makeup assistant; Melissa Downing, location manager. Editorial Rock Paper Scissors David Brodie, editor. Post Framestore Beau Leon, colorist. Music Ring the Alarm Performers Isaiah Adam, Alexis Hamer, Teodora Marcella, Juana Samayoa, Jameson Coles
Chipotle Mexican Grill has rolled out this animated short film, “Unfolded,” which showcases sustainable agriculture comparable to Chipotle’s Food With Integrity principles. Chipotle premiered the film last week as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle’s restaurants. Chipotle is billed as the first restaurant brand to unveil a national TV ad in the metaverse. Free entrees were given to the first 50,000 Chipotle Rewards members who viewed the ad on Roblox
In conjunction with the film and as part of the commitment it announced in 2021 to contribute $5 million to support young farmers, Chipotle is donating $2 million across four leading universities, The Ohio State University, Cal State Monterey Bay, Colorado State University and the University of Florida, to support the future of farming. These donations are funded from Chipotle’s initiative to contribute 5% of profits from its sales of Tractor Beverages to support farmers.
Inspired by the company’s purpose to Cultivate a Better World, “Unfolded” brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle’s efforts to support farmers who prioritize sustainable agricultural practices. The brand serves Responsibly Raised® proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The film, created by Venables Bell & Partners and directed by Yves Geleyn via animation studio Hornet, ends with fresh, colorful produce being... Read More
