Director Tom Tagholm of Park Pictures visualizes the inner demons that torment those in the throes of a gambling addiction in the powerful and unsettling :60 “Online” for U.K. charity BeGambleAware, out of agency 18 Feet & Rising.
The spot is part of the new “Voices” campaign aimed at individuals aged 15 to 24, which was recently identified as an at-risk group in data from the Gambling Commission. BeGambleAware is committed to minimizing gambling-related harm.
Client BeGambleAware Agency 18 Feet & Rising, London Anna Carpen, executive creative director; Will Thacker, creative director/creative; Louis Jopling, creative; Russell Taylor, producer; Lewis O’Brien, assistant producer; Jack Carrington, Frances Docx, strategists. Production Park Pictures Tom Tagholm, director; Stephen Brierley, exec producer; Nick Goldsmith, Sophie Hubble, producers; Freya Silk, co-producer; Mauro Chiarello, DP; Simon Davis, production designer. Editorial Stitch Leo King, editor. Postproduction MPC George Kyriacou, colorist; Kamen Markov, VFX artist; Amy Richardson postproduction producer. Sound Factory Anthony Moore, sound.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
