Director Tom Tagholm of Park Pictures visualizes the inner demons that torment those in the throes of a gambling addiction in the powerful and unsettling :60 “Online” for U.K. charity BeGambleAware, out of agency 18 Feet & Rising.
The spot is part of the new “Voices” campaign aimed at individuals aged 15 to 24, which was recently identified as an at-risk group in data from the Gambling Commission. BeGambleAware is committed to minimizing gambling-related harm.
CreditsClient BeGambleAware Agency 18 Feet & Rising, London Anna Carpen, executive creative director; Will Thacker, creative director/creative; Louis Jopling, creative; Russell Taylor, producer; Lewis O’Brien, assistant producer; Jack Carrington, Frances Docx, strategists. Production Park Pictures Tom Tagholm, director; Stephen Brierley, exec producer; Nick Goldsmith, Sophie Hubble, producers; Freya Silk, co-producer; Mauro Chiarello, DP; Simon Davis, production designer. Editorial Stitch Leo King, editor. Postproduction MPC George Kyriacou, colorist; Kamen Markov, VFX artist; Amy Richardson postproduction producer. Sound Factory Anthony Moore, sound.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More