Directing duo Terri Timely of Park Pictures takes an architectural look at the world of the vast IBM Cloud in this :60 titled “Designed for Data” out of Ogilvy NY. The spot utilizes Terri Timely’s signature clever visual composition to snapshot the limitless array of data that can be stored in the IBM Cloud. Within a continuous shot panning out, we see a sleek warehouse with a meticulously constructed lineup of vignettes building upon one another, magnifying the depth and variety of businesses’ usage of the cloud.
The IBM campaign also includes three Terri Timely-directed :30s that highlight real customers, including “Built for Transformation,” “Ready for New Business Models,” and “Spotlight on Dark Data.”
Credits
Client IBM Agency Ogilvy New York Steve Simpson, chief creative officer, North America; Jeff Curry, executive creative director, lead creative on IBM; Mark Koelfgen, executive creative director; Laurence Gega, Jason Slack, creative directors; Rebecca Patrick, creative manager; Steve Ford, executive producer. Production Park Pictures Terri Timely, director; Jackie Kelman Bisbee, Justin Pollock, exec producers; Anne Bobroff, head of production; Michelle Currinder, producer. Editorial Friendshop! Ben Suenaga, editor; Melissa Mapes, editorial exec producer; Garrett Crabb, editorial producer. VFX Art Jail Steve Mottershead, VFX creative director/owner; John Skeffington, VFX head of production
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
