Directing duo Terri Timely of Park Pictures takes an architectural look at the world of the vast IBM Cloud in this :60 titled “Designed for Data” out of Ogilvy NY. The spot utilizes Terri Timely’s signature clever visual composition to snapshot the limitless array of data that can be stored in the IBM Cloud. Within a continuous shot panning out, we see a sleek warehouse with a meticulously constructed lineup of vignettes building upon one another, magnifying the depth and variety of businesses’ usage of the cloud.
The IBM campaign also includes three Terri Timely-directed :30s that highlight real customers, including “Built for Transformation,” “Ready for New Business Models,” and “Spotlight on Dark Data.”
Credits
Client IBM Agency Ogilvy New York Steve Simpson, chief creative officer, North America; Jeff Curry, executive creative director, lead creative on IBM; Mark Koelfgen, executive creative director; Laurence Gega, Jason Slack, creative directors; Rebecca Patrick, creative manager; Steve Ford, executive producer. Production Park Pictures Terri Timely, director; Jackie Kelman Bisbee, Justin Pollock, exec producers; Anne Bobroff, head of production; Michelle Currinder, producer. Editorial Friendshop! Ben Suenaga, editor; Melissa Mapes, editorial exec producer; Garrett Crabb, editorial producer. VFX Art Jail Steve Mottershead, VFX creative director/owner; John Skeffington, VFX head of production
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
