Director Tom Tagholm of Park Pictures reunites with telecommunications brand TalkTalk on a holiday spot titled “This Is Christmas” out of CHI & Partners, London. This candid, unscripted TV commercial reveals what Christmas really looks like in one British family home, when the filmmakers are out of sight.
Created by advertising agency CHI & Partners, the :60 offers an intimate, honest insight into the laughter, chaos and touching moments of the festive season as experienced by a family in the UK.
This marks the return of the family, including their dog Elvis, as featured in TalkTalk’s 2016 “This Stuff Matters” campaign which was shot using the same fly-on-the-wall camera technique, also directed by Tagholm for CHI & Partners.
Credits
Client TalkTalk Agency CHI&Partners, London Micky Tudor, Yan Elliott, executive creative directors; Danny Hunt, creative director/creative; Jim Bolton, creative director; Emily Hendrey, Adam Henderson,producers; Hannah Greene, production assistant Production Park Pictures Tag Tagholm, director; Robin Horn, DP; Jackie Kelman Bisbee, exec producer; Fran Thompson, Stephen Brierley, producers. Editorial Stitch Tim Hardy, editor. Postproduction Big Buoy Ben Spalding, producer; Chris Major, Antonio Jiminez, Douglas Haynes, Matt Clarke, Flame VFX. Color Grade Smoke & Mirrors Mark Meadows, colorist. Audio Post Wave Parv Thind, Aaron Reynolds, Ed Downham, audio. Music Leland Music
Continuing their partnership to combat the mental health crisis among America’s youth, the Ad Council and McCann New York have released the latest installment of the “Sound It Out” campaign which focuses on helping parents and caregivers have meaningful conversations with their kids about emotional wellbeing.
The new work, “Listening is a Form of Love,” focuses on the important role parents and caregivers play in supporting young people’s emotional wellbeing and is supported by new data from Surgo Health’s Youth Mental Health Tracker. The survey highlights that: 55% of youth (ages 10-24) report mental health struggles; and one in five youth report symptoms of depression, and one in four report symptoms of anxiety.
The film includes an interactive digital experience that invites parents to practice “holding space” by pressing the space bar to listen to kids sharing what they wish their parents could hear, in their own words. Along with this literal interpretation of the active listening the campaign encourages, the website also gives valuable tools to help parents and caregivers be better listeners, and in turn, better support their kids.
There is also this 60-second PSA--directed by Alex Fischman Cardenas via Greenpoint Pictures--which underscores the power and importance of listening to your loved ones.
