Director Lisa Rubisch of Park Pictures has partnered with HP Inc. and Zac&Adam to address the current tense political climate in the topical holiday short film Togetherness. In the film, a holiday family gathering has an undercurrent of trepidation and the specter of current events haunting the gathering. The joys of reunion and festivities quickly give way to a common scenario faced in many households today: the heated political debate. While keeping political leanings and details vague, Rubisch communicates that many family members hold opposite viewpoints, causing tempers to flare. A woman is forced from the table after a clash with her sister.
The story ends on a more hopeful note through the wisdom of one of the children. After a daughter posts a collage of family photos on the fridge, both sisters realize that their bonds as siblings and role-models are stronger than any difference of opinion. The camera pans from the house as one sister extends a peace offering of holiday pie to the other, and the tagline, “If we never reach out, we’ll never come together.”
CreditsClient HP Inc. Agency Zac&Adam Zac Ryder, Adam Groves, creative directors; Esther Perls, head of production. Production Park Pictures Lisa Rubisch, director; Jackie Kelman Bisbee, Scott Howard, exec producers; Anne Bobroff, head of production; Nina Shiffman, producer. Editorial Exile Editorial Rex Lowry, editor; Jennifer Locke, head of production; CL Weaver, exec producer. Color MPC Mark Gethin, colorist; Rebecca Boorsman, producer. Music Supervision The Teenage Diplomat Buzzy Cohen, music supervisor.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More