Finding the right moving company might be tough, but answering insurance questions is easy in Geico’s latest humorous ad starring the world-famous basketball team the Harlem Globetrotters. Produced by Park Pictures and directed by the duo Terri Timely, “Harlem Globetrotters Moving Co.” sees a family struggling to unpack–or get a word in edgewise–as dishes and boxes go flying in a slew of juggling antics.
Terri Timely has enjoyed a fruitful track record with Geico, most notably with the “Unskippable” campaign that garnered numerous industry awards including a Grand Prix at the 2015 Cannes Lions. The directorial duo went on to win five Silver Lions in Film at the 2017 Cannes Lions for Geico’s “Crushed” campaign.
Credits
Client Geico Agency The Martin Agency, Richmond, Va. Neel Williams, group creative director; Justin Harris, David Gibson, creative directors; Mauricio Mazzariol, associate creative director; Liza Miller, producer. Production Park Pictures Terri Timely, directors; Kira Kelly, DP; Dinah Rodriguez, Jackie Kelman Bisbee, exec producers; Ginger Tougas, production designer. Editorial The Den Christjan Jordan, editor.
Uber Eats launches its new brand platform for the U.K.--”When You’ve Done Enough, Uber Eats”--which celebrates moments of often-needed relaxation and downtime delivered by Uber Eats. The first in a series of films has been rolled out to showcase iconic figures entertainingly embracing their downtime.
“Evil’d Enough” stars Academy Award winner (No Country For Old Men) Javier Bardem, who is well known for playing malevolent characters during his acting career. This TV commercial is directed by Emmy Award-winning filmmaker David Shane and produced through O Positive for agency Mother in London.
Bardem said “Playing a bad guy can be very demanding. Even villains deserve a little downtime after a long day of being evil. And that’s exactly what Uber Eats delivers.”
“Evil’d Enough” parachutes us into what appears to be the middle of a classic film scene, starring Bardem in his next iconic evil role. He and his generals sit at a menacing boardroom table in his lair, discussing the next steps for world domination (for what must be the millionth time). But when Bardem decides he’s had enough of evil-ing for the day, he knows exactly what he wants: a little downtime, provided by sushi ordered on Uber Eats.
Director Shane said, “It’s such a strong idea. We’ve all kind of chafed under the weight of other people’s expectations for us. We may not all be cinematic evil masterminds, but we’ve all needed a break. Javier was a gem to work with. Super invested and really collaborative. There was never a false moment from him. It was just a lovely magical couple of days.”
The integrated campaign launched yesterday (2/3) across the U.K.
