Finding the right moving company might be tough, but answering insurance questions is easy in Geico’s latest humorous ad starring the world-famous basketball team the Harlem Globetrotters. Produced by Park Pictures and directed by the duo Terri Timely, “Harlem Globetrotters Moving Co.” sees a family struggling to unpack–or get a word in edgewise–as dishes and boxes go flying in a slew of juggling antics.
Terri Timely has enjoyed a fruitful track record with Geico, most notably with the “Unskippable” campaign that garnered numerous industry awards including a Grand Prix at the 2015 Cannes Lions. The directorial duo went on to win five Silver Lions in Film at the 2017 Cannes Lions for Geico’s “Crushed” campaign.
Credits
Client Geico Agency The Martin Agency, Richmond, Va. Neel Williams, group creative director; Justin Harris, David Gibson, creative directors; Mauricio Mazzariol, associate creative director; Liza Miller, producer. Production Park Pictures Terri Timely, directors; Kira Kelly, DP; Dinah Rodriguez, Jackie Kelman Bisbee, exec producers; Ginger Tougas, production designer. Editorial The Den Christjan Jordan, editor.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
