Finding the right moving company might be tough, but answering insurance questions is easy in Geico’s latest humorous ad starring the world-famous basketball team the Harlem Globetrotters. Produced by Park Pictures and directed by the duo Terri Timely, “Harlem Globetrotters Moving Co.” sees a family struggling to unpack–or get a word in edgewise–as dishes and boxes go flying in a slew of juggling antics.
Terri Timely has enjoyed a fruitful track record with Geico, most notably with the “Unskippable” campaign that garnered numerous industry awards including a Grand Prix at the 2015 Cannes Lions. The directorial duo went on to win five Silver Lions in Film at the 2017 Cannes Lions for Geico’s “Crushed” campaign.
Credits
Client Geico Agency The Martin Agency, Richmond, Va. Neel Williams, group creative director; Justin Harris, David Gibson, creative directors; Mauricio Mazzariol, associate creative director; Liza Miller, producer. Production Park Pictures Terri Timely, directors; Kira Kelly, DP; Dinah Rodriguez, Jackie Kelman Bisbee, exec producers; Ginger Tougas, production designer. Editorial The Den Christjan Jordan, editor.
Director Sune Sorensen of production company Hey Baby teamed with The Wonderful Agency on this lovely story to ring in the holiday spirit for floral delivery service Teleflora.
The spot introduces us to Matty who’s hospitalized during the holiday season when a magical encounter with a snowman ensures. There’s something unusual--and familiar--about this snowman. And thanks to Make-A Wish, Matty sees the person whom the snowman represents--his father who’s away on naval duty.
The production was shot in Vancouver, Canada, and includes local talent and crew. Sorensen related, “It’s hard enough to find strong, believable, child actors let alone one who has to not only carry the story but also deliver complex emotions on cue.” Clearly, he found one. “When Aaron Stansberry auditioned, the entire room starting crying. I don’t remember the last time that has happened. It was clear that he understood what it meant to his character in a very profound way. His tears felt genuine.”
The commercial is part of the “Power of Wishes” campaign which empowers Americans to help Teleflora donate $250,000 to the nonprofit organization Make-A-Wish. More than 4,000 children will receive a devastating diagnosis this holiday season and through this partnership, Teleflora will help Make-A-Wish grant life-changing wishes to children with critical illnesses. Donations are triggered when consumers order qualifying seasonal bouquets on Teleflora’s website, like the Teleflora and Make-A- Wish collaboration posts on Instagram or Facebook, or through an in-person activation at Rockefeller Center in New York City, where passersby can build a snowman on December 11. Teleflora will donate $10 to Make-A-Wish for every snowman built during the... Read More
