Volkswagen of America is debuting “Rain,” a spot promoting its new bumper-to-bumper vehicle warranty.
Directed by Lance Acord of Park Pictures, the :60 from Deutsch recaptures the spirit of music festivals of the 1960s and celebrates the heritage of the brand. Highlighting the microbus, since it has been a cultural icon, VW is bringing us back to a time of love and harmony and putting its drivers first–hence the rollout of the automaker’s People First Warranty.
Client Volkswagen of America Agency Deutsch Pete Favat, chief creative officer, North America; Todd Riddle, executive creative director; Heath Pochucha, group creative director; Paul Oberlin, creative director/art director; Matt Sherman, creative director/copywriter; Doug Pedersen, art director; Tim Gillingham, copywriter; Vic Palumbo, director of integrated production; Margaret Nickerson, executive integrated producer; Samantha Bonom, sr. integrated producer; Eryk Rich, music supervisor; Chase Butters, music producer Production Park Pictures Lance Acord, director; Jackie Kelman Bisbee, Scott Howard, exec producers; Anne Bobroff, head of production; Caroline Kousidonis, line producer. Editorial Rock Paper Scissors Adam Pertofsky, editor; Marjorie Sacks, Martin Hsieh, assistant editors; Dre Krichevsky, producer; Rana Martin, exec producer; Shada Shariatzadeh, head of production; Linda Carlson, Jennifer Sofio Hall, managing directors. Postproduction/VFX a52 Patrick Murphy, VFX supervisor/2D VFX artist; Andy Wilkoff, CG lead, 3D artist; Manuel Guizar, CG lead, 3D artist; Stefan Gaillot, Kevin Stokes, Michael Plescia, Michael Vaglienty, 2D VFX artists; Dustin Mellum, Tom Briggs, Mike Bettinardi, Michael Cardenas, Joseph Chiechi, 3D artists; Michael Steinmann, producer; Andrew Rosenberger, production coordinator; Patrick Nugent, Kim Christensen, exec producers; Linda Carlson, Jennifer Sofio Hall, managing directors. Color Company 3 Tim Masick, colorist; Ashley McKim, global EP, commercials; Alexandra Lubrano, producer. Audio/Sound Design Barking Owl Morgan Johnson, sound designer; Patrick Navarre, mixer; Kelly Bayett, creative director/EP; Ashley Benton, producer. Music (Licensed) “With a Little Help From My Friends” Joe Cocker, artist; John Lennon, Paul McCartney, composers. Sony ATV, publisher; UMG, label.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
