Filmmaking duo Terri Timely and Park Pictures just released an enigmatic short, Input/Output, that captures mundane activities yielding surprising–and visually delightful–results. Consisting of Corey Creasey and Ian Kibbey, Terri Timely strove to capture the awe, frustration and wonder that result from watching simple actions or “inputs,” such as hammering a nail into the floor, produce startling and wacky “outputs” like a classic Chinese takeout box swelling to human-sized heights each time the hammer hits the nail. In other vignettes, a girl switches on a light switch labeled “input” and the switch illuminates a dog with a veterinary cone reflecting the word “output” onto a wall. A man trying to squeeze toothpaste onto his brush is mesmerized when the tube shoots out first red smoke, then in a later scene flames, which engulf the bathroom towels.
The short is full of visual effects which are highly stylized yet realistic renditions of visual experiences such as a soccer ball being blown up, its seams separating to reveal the ball is in fact a sphere of marbles, which then fall apart and roll across the floor.
Previous work from the filmmaking duo, who met at the University of California at Berkley, include a Cannes Grand Prix-winning spot for Geico, “Unskippable,” as well as videos for major indie artists including St. Vincent, Modest Mouse and Joanna Newsom.
Credits
Production Park Pictures Terri Timely, director; Jona Tochet, production designer; Aaron Pearce, in-camera special effects; Garrett Lowe, art director; Jacquelyn Scott, Ethan Caflish, art dept. Ayesha Janmohamed, art coordinator; Donavan Sell, DP; Joe Mendoza, gaffer; J. Carlos Lopez, key grip; Dean Snodgrass, additional photography; Rory Brennan, 2nd AC and DIT; Rick Perrada, Andy Haney, Kiva Knight, Tutu Lee, Chris Fountain, Jared Tabayoyon, Jason Shepherd, Jonathan James, grip electrics; David Lambert, line producer; Krista Ruet, production manager; Lucia Pier, production coordinator; Josh Reed, Seth Cooper, PAs; Michael Macdonald, assistant director. Sound Design Rich Bologna, sound designer. Music Fall On Your Sword Wardrobe Annie Simerman Casting Gregg Cohen, casting director. Performers Cassidy Blair, Garrett Lowe, Kasia Krasnopoloska, Kristine Gerolaga, Blaze Stronghold, Glen Caspillo, Mari Kearney, Joseph Davidson, Ivan Span.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
