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    Park Pictures’ AG Rojas Directs Florence + The Machine’s “Sky Full Of Song”

    By SHOOTUpdated:No Comments8181 Views

    Director AG Rojas, represented by Park Pictures, unveils Florence + The Machine’s latest track “Sky Full of Song” with an inspired grayscale art film.. Chock full of metaphor borrowed from the song’s lyrics, Rojas pairs still life, psychedelic swirls and the unusually still figure of Florence, immobile on a hardwood floor. The song and music video were released for the recent annual Record Store Day on April 21, 2018, where a limited edition, double A-side 7” vinyl of the track became available.

    Rojas refined his career as a music video director, working with artists such as Jack White, Spiritualized, Purity Ring, Gil Scott-Heron, Kamasi Washington and Emeli Sande. Since signing with Park Pictures, Rojas has directed spots for Apple, Gatorade, and the Duracell spot, “Trust Your Power” with Derrick Coleman, which became a viral sensation leading up to the 2014 Super Bowl, reaching over 22 million views on YouTube. In 2017, Rojas earned his first DGA Award nomination for the spots: S7 Airlines’ “The Best Planet” for Wieden+Kennedy Amsterdam, and Samsung’s “The Snail” out of Leo Burnett USA. 

    Credits

    Client/Label Republic Artist Florence + The Machine Production Park Pictures AG Rojas, director; Jackie Kelman Bisbee, Alex Fisch, exec producers; Evan Prosofsky, DP; Chris Jones, production designer; Joe Faulstitch, line producer.

    Media Type:Music Video
    ScreenWork Categories:Music Video
    Video Tags:AG RojasPark Pictures



    Top Spot of the Week: John Lewis’ “The Gifting Hour” Directed By Francois Rousselet For Saatchi & Saatchi UK

    Friday, November 22, 2024

    The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.

    In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.

    Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.

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